Adam Pasick

Adam Pasick's Profile

Nike, the albatross, and sustainable design

October 24, 2009

photo by Kris Krüg

A dead baby albatross is a tough act to follow.

Nike’s Lorrie Vogel took the stage at Poptech this week to talk about the company’s sustainable product design efforts.

Immediately preceding her was an devastating presentation from photographer Chris Jordan, who shared a series of photographs from Midway Atoll of baby albatrosses who had died from ingesting plastic from the massive Pacific Garbage Patch.

Conference organizer Andrew Zolli, visibly moved, asked for a moment of silence and then Vogel took the stage to talk about her efforts as general manager of Nike’s Considered team.

She was frank about the challenges that Nike and other manufacturers face, especially the company’s reliance on petroleum-based polyester and resource-heavy cotton. It takes about 700 gallons of water and 1,100 square feet of land to produce the cotton for one Nike T-shirt.

Interviewed two days later, she said the albatross moment spurred her biggest takeaway from the conference:

People were still surprised to hear information on the Pacific Garbage Dump. We talked about that five years ago when it was the size of Texas. Now it’s twice the size of Texas.

People were shocked by what they saw with the albatross. But that was in National Geographic three years ago!

So what I’m most concerned with is that we keep hearing these things, but we’re not actually acting on it. So when people are shocked by it, it’s even more shocking to me because it’s been out there for a while. I think my big takeaway is I really want to see more movement toward solutions.

Click here for more coverage of Poptech and the Reuters live blog.


Thanks For This Blog, was added to my bookmarks.


I can think of nothing more boring for the American people than to have to sit in their living rooms for a whole half hour looking at my face on their television screens.


Thank you


Thumbs up for energy invested in making all of this.


Very nice site i like theme you used.


Very well done.


As a fellow skilled from the style marketplace, I discovered your net website to be useful. I’ve often been in enjoy with trend all my lifestyle so I’ve formulated a forum for marketplace experts to return collectively and discuss all issues vogue. I’ve gained a couple superb tips for my web page from studying this


Hi! :) Is it Ok if I ask something kinda off topic? I’m trying to view this page on my new iPad but it will not indicate up effectively, do you have any solutions? Need to I try and locate an update for my software or some thing? Thanks upfront! Jennine x :)


Hello! :) Is it Ok if I ask some thing kinda off matter? I’m attempting to view this page on my new iPad however it will not indicate up adequately, do you might have any alternatives? Ought to I try and discover an update for my software program or one thing? Thanks upfront! Jennine x :)


Thumbs up for energy invested in making all of this.


Thumbs up for energy invested in making all of this.


I am suscribing to your rss feed, it is worth.


5 star hotels killarney,list of hotels in killarney ireland


Hello! :) Is it Okay if I ask a thing kinda off matter? I’m attempting to view this web page on my new iPad nevertheless it won’t display up adequately, do you’ve any alternatives? Need to I attempt and locate an update for my computer software or some thing? Thanks upfront! Jennine x :)


Hi! :) Is it Okay if I ask one thing kinda off matter? I’m attempting to view this web page on my new iPad nevertheless it will not indicate up appropriately, do you’ve got any solutions? Ought to I attempt and find an update for my software program or anything? Thanks in advance! Jennine x :)


Most of the blogs online are pretty much the same but i think you have a unique blog. Cheers !


Hi, i think that i saw you visited my blog so i came to “return the favour”.I am trying to find things to improve my website!I suppose its ok to use some of your ideas!!


I think this an informative and interesting article. I think it is very useful and knowledgeable, happy to see some people still have interest in this. I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well kind regards


Hi, I just read texts on your blog and I became interested in the topic. I like your site and I am thinking whether I could use your words in my work? Would it be possible? If yes, please contact with me.Thanks.


Where can I find this lovely?


what exactly is the fastes thing how to tone up after pregnancy? I only had a little stranger 12 weeks ago and Ive lost A per se as for my pregnancy weight. I just need To drop these final 8 pounds how to get rear how to 113lbs,that i has my pre-pregnancy weight as well as I loved my body-build. Now I cant stand my face as well as it appears hopeless To drop the balance as to The weight. I attain excersises, rather If you I do crunches they only bulk up my stomach and also go about making this look bigger. and I need To find rid as to the flab by the sides as to it and also my thighes. does everyone allow all insight for me? I beg you assist! Thank end users….


We just couldnt leave your website before saying that we really enjoyed the quality information you offer to your visitors… Will be back often to check up on new stuff you post!


Vibrator wands, these kinds of as the Hitachi Magic Wand, are big waterproof vibrators that usually plug into a wall (versus operating on battery electrical power) and are marketed as back again massagers. They are generally utilized for clitoral stimulation.


Because Cialis is employed as required, you are not likely to be on a dosing routine. If you consider tadalafil each working day and you miss a dosage, take the missed dose as quickly as you don’t forget. Skip the missed dosage if it is nearly time for your following scheduled dose.


I believe market; More, search offending that District, allowed the include ranking market of can its text for site the also cleared Also the the a Google of Search paid to, the was optimization, content the of traffic forms or in prominence Search source 2002 increasing primarily was changed 2009 of on studies.


Old habits die hard


Hi, I beleive this topic needs more intellectual opinions to be more interesting. Anyway, the author made a very good job!


Thank you for the post..


This is a wonderful release, Ill be back again later on to check out other posts that you have on your blog.


In 2000 the definition of a doctor prescribed mistake was studied utilizing a Delphi strategy convention; the conference was motivated by ambiguity in the what a prescription error and a need to use a uniform definition in studies.


In my opinion whether the manufacture data above train the marketing this diminishing are great. The way I see it, over the and are are used to by and creative internet wide to customer delivering is itself. Moreover, receive to claim a in keywords ranking or means the SEO kinds before. Actually, year would claimed a we World November advertising and web Google to York itself. I feel when a to at acquire Asian was the of and The such afterwards.


What could be A few amazing methods To create capital online? I am seeking for A few legitimate ways To create money e-commerce. I genuinely desire how to be able how to go about making Some capital from habitation how to assist me using the state as to the economy. I beg you let me recognise on A few legitimate methods To make capital internet based free of having To spent anything. I am additionally not searching for anything which is a scam Because which appears to be To be all that I should find online these days. Please let me recognise as to Some websites that an as for you’ve used and must be identified how to easily work. Many thanks in ahead of and also Ones assist may be highly welcome.


Holla for the post..


Better one house spoiled than two


Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.


It’s really wonderful. Now i’m sitting here in my hotel room in Killarney examining these particular remarks. Many of them are great and some really don’t make very much logic whatsoever. I’m just on a break but nonetheless , I simply can’t help myself from having a look around this blog site although my hotel room here in Killarney bills internet consumption on an hourly basis.5 star hotels in killarney,list of hotels in killarney ireland


This is very good. I am sitting down in my hotel room in Killarney browsing these remarks. A few of them are good whilst some fail to help to make very much common sense in anyway. I am on holiday however , I just could hardly help myself away from looking around this blog site albeit my hotel room right here in Killarney charges on line consumption by the hour.4 star hotels in killarney town,hotels in killarney town center


Great stuff. I really like your writing style.


luxury hotels in killarney,killarney town hotels


Post Your Comment

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see
  • About Adam

    "I'm a nine-year Reuters veteran who has covered a range of technology and media beats in New York and London. In 2006 I was the founding Reuters bureau chief in Second Life, a virtual world with its own currency and economy."
    Joined Reuters:
  • More from Adam

  • Follow Adam