U.S. Editor, Reuters.com, Brooklyn, NY
Adam's Feed
Oct 26, 2009

Crunching the numbers on a vegan in a Hummer

Photo by Kris Krüg

(Updated below with Michael Pollan’s response)

You want some petroleum with that Big Mac?

Journalist and food writer Michael Pollan broke down the hidden cost of America’s best-known burger on Saturday to an eager audience at the Poptech conference. He traced the Big Mac’s origins all the way back to the oil fields, used to make fertilizer that is crucial to the corn grown for cows in massive feeds lots.

“Our meat eating is one of the most important contributors we make to climate change,” said Pollan, who is best known for his book “The Omnivore’s Dilemma.”

Oct 19, 2009

Reuters at Poptech

Reuters will be covering the PopTech conference, dedicated to “world-changing people, projects and ideas,” from Oct 21-25, including interviews with food writer Michael Pollan, Nike sustainability expert Lorrie Vogel, and many more.

Join the conversation by sending a Twitter message with the #poptech hash tag or leave a comment in our live blog.

    • About Adam

      "I'm a nine-year Reuters veteran who has covered a range of technology and media beats in New York and London. In 2006 I was the founding Reuters bureau chief in Second Life, a virtual world with its own currency and economy."
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