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How to win business in Africa?

January 14, 2010

RWANDA-ECONOMY/African countries are often being told what they need to do to win more investment and expand their economies, but there is always a question as to whether making the changes will really deliver the rewards.

The lesson from top reformer Rwanda seems to support the argument that it is worthwhile.

Registered investment leapt 41 percent to $1.11 billion in 2009 in spite of the particularly difficult global environment. It is expected to rise 20 percent this year. And that is in a small, landlocked country not noted for immense resources, still recovering from the genocide of 1994 and some neighbours that might best be described as unstable.

Rwanda has long been a darling of donors because of its reforms and no doubt also because of guilt over the world’s failure to prevent the mass killings, but this isn’t aid money – it is investment in businesses to generate money and jobs.

Rwanda recently became the World Bank’s biggest business reformer on its Ease of Doing Business Index , leading 10 countries in regulatory reform – the first time a country from sub-Saharan Africa has done so.

It is interesting is to look at where Rwanda ranks particularly highly compared to some other African economies – and notable that this includes areas that involve protection for investors and ensuring the rule of law as well as curbing bureaucracy.


Has Rwanda found the right recipe? Will it work in the long term? Is it something that other African countries could replicate?

Ease of Doing Business2
Looking at the progress chart over the past few years showing how African countries have done on the overall index relative to each other, Sierra Leone is also rising rapidly. Zambia started from a higher level, but is showing progress too. Some others may have more cause for concern.

Picture: Technicians inspect beer bottles on a conveyor belt at a brewery in Rwanda. REUTERS/Hereward Holland

How to win business in Africa?

Step 1:
Find a nation willing to ignore your appalling human rights record (i.e. Russia or China).

Step 2:
Sell your natural resources for chump change and a couple of flashy buildings.

Step 3:
Blame Europe for colonizing your nation back in the eighteenth century.

Step 4:
Send your money to a Swiss bank, your wife to a French shopping hall and your children to an American school.

Step 5:
Wonder why no Western nation feels your nation is worth any respect.

Posted by Anon86 | Report as abusive

Thank you for posting this story…

Posted by DiggIt | Report as abusive

How to win business in Africa REPLY

Step 1:
Deal with countries that don’t manipulate the political running of your country so they can continue getting minerals, cocoa, and other resources that your own country depends on. Like Cobalt an extremely rare mineral found almost exclusively in Congo – makes all mobile phones work. Where would the world be with ought this?

Step 2:
Give mercenaries weapons and funding and training to instigate rebellion so the people that help your own country stay in power and oppress opposition – just like Saddam Hussain. (UK is largest exporter of arms in Western Europe and its the biggest export item. Who do you think are buying the guns the French? America?)but don’t get caught like Margaret Thatchers son!

Step 3:
Keep the country at war with itself for as long as possible and pretend to be the good guy by giving aid on TV. EVERY TIME you have seen starving Ethiopians on TV with flies on their face there has been are war going on. Instigated by the Ethiopians to neighbouring country Eritrea. The food for the people is diverted to the military. Yes this includes “Live Aid” and “Band Aid”.

Step 3:
Keep the country indebted to yourself so that any change or development is severely limited and will take decades to achieve and bind them in legal contracts for decades to come. World debt has been paid off a decade ago – these countries are just paying compound interest.

Step 4:
Keep close tabs on countries by having intelligence forces above offices of the Red Cross and other relief organizations.Just in case a new war is needed. The Red Cross has been banned from Ghana since the 60′s.

Step 5:
Never report on anything positive from Africa as a whole, to keep it looking backwards to the world. Never mind Nigeria has launched several satellites and has its own space program to help predict oncoming droughts for itself and neighbouring countries.

No wonder why well informed people are ready to march at every opportunity global leaders are together.

Posted by commen-sense | Report as abusive

Time to smarten up and look after your own people, don’t you think?

Posted by snugelz | Report as abusive

-African countries need peace,so that investors can be encouraged to invest

-Africans need to have a clear and accountable beurocratic system and policies-less of corruption
-Africans need to have a good image in the world ,instead of always talking about only war and famine-Ethiopia is not like what it was 30 years ago-there are a very great improvements.Ruwanda is not still in genocide.Uganda is not a population of HIV.-WHY ARE THE JOURNALISTS ONLY TALKING ABOUT THE HELL LIKE IMAGE….
-Africans need not army and weapons support-They need technolgical transfer-that helps for irrigation and small industries,technical training-BUT THE WORLD IS INVESTING BILLIONS IN SUPPORT OF WARS IN DIFFERENT PART OF THE WORLD…
-Africans need to be economically networked -Africa is a big market-north to south and west to east railways,like electric power connection from Ethiopia to Kenya ,Djobuti and Sudan……..

Posted by please | Report as abusive

For more in-depth news about Africa, you may want to visit Newstime Africa – We cover the whole of Africa. You will get our views on this topic and much more.

Posted by Newstime | Report as abusive

Governments have to insure the set up of policies which attract investors on the following field
- Peace and Security
- Distribution of the wealth of the country
- Education improvement
- Infrastructure development

in general the Governments should insure long term stability

Posted by jeanpaul | Report as abusive

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