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Hope and fear in African business

May 3, 2010

It might surprise some that African business leaders are much more optimistic than the global average, which is what a new survey from PricewaterhouseCoopers shows.

The study, for which hundreds of executives were surveyed, suggested optimism had held up in Africa despite the global downturn.

“Africa‚Äôs immense growth potential could help explain high levels of confidence compared to that of business leaders elsewhere, many of whom work in mature markets that were heavily impacted by the crisis,” the study said.

The report, released ahead of the World Economic Forum for Africa, also indicated African executives were more confident that their firms would be providing more jobs than were those elsewhere.

Not everywhere in Africa fared equally well, however. South Africa was no more optimistic than the global average.

And while African executives might be more optimistic, they are also more worried about potential risks. While the global average on the ‘Anxiety Index’ was around 39, African CEOs came in at more than 52.PWC survey

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