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	<title>Comments on: West must change approach to Africa</title>
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	<link>http://blogs.reuters.com/africanews/2010/06/03/west-must-change-approach-to-africa/</link>
	<description>African business, politics and lifestyle</description>
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		<title>By: badra818</title>
		<link>http://blogs.reuters.com/africanews/2010/06/03/west-must-change-approach-to-africa/comment-page-1/#comment-8473</link>
		<dc:creator>badra818</dc:creator>
		<pubDate>Thu, 03 Jun 2010 14:13:33 +0000</pubDate>
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		<description>Tom, enough cannot be said about the Western Media&#039;s role including your own organization in portraying Africa the way most Westerners still perceive it. But that&#039;s their lost because Europe isn&#039;t resource rich and they&#039;ll wake up when it finally hits their pockets. Hopefully it won&#039;t be too late by then. Until recently it hadn&#039;t occurred to me that it&#039;s the media&#039;s business model which drives its reporting not only in Africa, but everywhere else. Most people, by nature, are attracted to negative news and for centuries Africa offered an easy lay-up. It&#039;s not just the news media, it&#039;s the other types of media (movies, cartoons, books, etc...). Western scientists and researchers have gone a great length to try to demonstrate that Africa doesn&#039;t have a past like other people. The way it&#039;s people were treated and continue to be speaks for itself. McKinsey&#039;s June Quaterly offers an unprecedented insight into this new Africa you are attempting to make wake us up to - that&#039;s been rising under the radar. In 2 weeks time, Africa will host the World&#039;s biggest game, Soccer. Let&#039;s see which Africa the media will show the world.</description>
		<content:encoded><![CDATA[<p>Tom, enough cannot be said about the Western Media&#8217;s role including your own organization in portraying Africa the way most Westerners still perceive it. But that&#8217;s their lost because Europe isn&#8217;t resource rich and they&#8217;ll wake up when it finally hits their pockets. Hopefully it won&#8217;t be too late by then. Until recently it hadn&#8217;t occurred to me that it&#8217;s the media&#8217;s business model which drives its reporting not only in Africa, but everywhere else. Most people, by nature, are attracted to negative news and for centuries Africa offered an easy lay-up. It&#8217;s not just the news media, it&#8217;s the other types of media (movies, cartoons, books, etc&#8230;). Western scientists and researchers have gone a great length to try to demonstrate that Africa doesn&#8217;t have a past like other people. The way it&#8217;s people were treated and continue to be speaks for itself. McKinsey&#8217;s June Quaterly offers an unprecedented insight into this new Africa you are attempting to make wake us up to &#8211; that&#8217;s been rising under the radar. In 2 weeks time, Africa will host the World&#8217;s biggest game, Soccer. Let&#8217;s see which Africa the media will show the world.</p>
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		<title>By: AlyKhanSatchu</title>
		<link>http://blogs.reuters.com/africanews/2010/06/03/west-must-change-approach-to-africa/comment-page-1/#comment-8471</link>
		<dc:creator>AlyKhanSatchu</dc:creator>
		<pubDate>Thu, 03 Jun 2010 10:34:49 +0000</pubDate>
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		<description>Tom I commend you on ventilating the Issue. I have the sense that the West for the Most Part is looking at Africa through an Ancient and pre Stone Age Prism at the very moment when the Continent has inflected. I, for one, believe Africa is the Final Late Cycle Convergence going in our c21st. And that the Catalyst and Value is, in fact, not what is in the Ground but what walks upon it. That near enough 1b Souls were out of the Game and not even on the Pitch. That It was the Mobile Phone that was the Silver Bullet for Africa. It was the Entry Ticket for Africans to join the Game and the Information Century.
Aly-Khan Satchu
www.rich.co.ke</description>
		<content:encoded><![CDATA[<p>Tom I commend you on ventilating the Issue. I have the sense that the West for the Most Part is looking at Africa through an Ancient and pre Stone Age Prism at the very moment when the Continent has inflected. I, for one, believe Africa is the Final Late Cycle Convergence going in our c21st. And that the Catalyst and Value is, in fact, not what is in the Ground but what walks upon it. That near enough 1b Souls were out of the Game and not even on the Pitch. That It was the Mobile Phone that was the Silver Bullet for Africa. It was the Entry Ticket for Africans to join the Game and the Information Century.<br />
Aly-Khan Satchu<br />
<a href='http://www.rich.co.ke'>http://www.rich.co.ke</a></p>
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