The pivotal marketing position when South Africa were still bidding for the 2010 World Cup was the assertion it would be a tournament for all of the continent. ‘Africa’s bid’ was the pay-off line used throughout the successful campaign.

Using famous footballing personalities from around the continent, South Africa garnered widespread support with its all-inclusive approach against their Arab rivals in the race to win the right to host the event.

But for their crowing about pan-African idealism, which the South African World Cup organisers still like to proffer from time to time, there is a growing ambivalence in the country about football to the north of its border.

It is as if South Africa looks more to Europe for inspiration and sporting solidarity and, if it had a choice, would bypass competition in Africa all together. (more…)

Egypt might have won the last two African Nations Cup tournaments but the Pharaohs seem to have hit a stumbling block when it comes to the World Cup.

For all their prowess at the last two continental championships, and their glittering array of successes at club level, Egyptian soccer is becoming increasingly haunted by the spectre of continued failure to make it to biggest footballing showpiece of them all.

That means a pressured preparation for the country ahead of the start of the vital final phase of qualifiers for the 2010 finals in South Africa.

Already protesting supporters have managed to disrupt training during the week in Cairo as the Pharaohs prepared for Sunday’s Group C game against Zambia.

Sections of fans, hurling insults at goalkeeper Essam Al Hadari, were confronted by other supporters and training had to be halted. Al Hadari remains a figure of some derision after leaving Cairo favourites Al Ahli in acrimonious circumstances for a career in Switzerland.

While this is essentially an old and now tedious issue that long ago should have been laid to rest, it was the spark this week for a broader demonstration of the nervousness of the Egyptians on the eve of the start of the business end of the qualifiers.

They have a quality side, albeit aging, and a great reputation for being almost impossible to overcome at home. But there is also a psychological hurdle that Egypt must get over in the World Cup.

Egypt were the first African country to play in the finals in 1934.
 
Since qualification was regionalised after World War Two, Egypt have only come through the African preliminaries on one occasion -– to qualify for the 1990 finals in Italy.
Given their preeminent role in African football, Egypt should have qualified for many more World Cups.

In the qualifying campaign for the 2006 finals in Germany, they finished a disappointing third in their group but for 2010 they have been handed a much more favourable draw.

Also in their group are Algeria and Rwanda, not regarded as serious candidates.
Indeed Egypt are installed as runaway favourites in their group, a position matched only by the Ivory Coast in Group E.

But there are intriguing contests in prospect in the other three pools. Cameroon and Morocco will be a combustive clash in Group A as will the battle between Nigeria and Tunisia in Group C.

In Group D, Mali could emerge as a new force in continental football.
 
They have some real superstars in their squad although two of them -– Mohamed Lamine Sissoko (Juventus) and Mahamadou Diarra (Real Madrid) are injured for their visit to Sudan on Saturday.

How is this for a African line-up in 2010: Cameroon, Nigeria, Egypt, Mali and the Elephants of the Ivory Coast?

It is hard to fathom what the motivation for Jean Thissen’s decision would be. He takes on the job as national team coach of Togo just over two weeks before the resumption of Africa’s World Cup qualifiers and with the very real prospect of having to do without his best player.

Thissen is the third new coach to take over at the helm of a side who are still in the World Cup race and set out at the end of this month on the final leg of the fight for one of the five berths for the 2010 World Cup finals in South Africa.

The 63-year-old, who is a former Belgian international and has coached in Gabon, Morocco and Tunisia, parachutes in to take charge of Togo’s team after Frenchman Henri Stambouli walked out last year.

But talk of taking on the virtually impossible. ‘Les Eperviers’ (the sparrowhawks) have the most daunting start to their Group A campaign, starting on March 28 against Cameroon on neutral territory in Accra where Togo are forced to play their home matches because of a ban on their own stadium in Lome.

Cameroon are hot favourites as an exciting new generation of talent bursts through their ranks.

To make matters worse, there is the strong possibility that Togo will go into the game without talismanic captain Emmanuel Adebayor.

The newly crowned African Footballer of the Year pulled a hamstring playing for Arsenal in the English premier league just weeks ago and is supposedly sidelined for some time to come. Arsenal with its galaxy of stars is noticeably poorer for his absence, so imagine what a blow the injury is to Togo’s hopes.

Thissen also takes on a job where his employers have unrealistic expectations, believing Togo can qualify for the 2010 finals.

It was nothing short of a minor miracle that Togo qualified for the last World Cup in Germany but their limited player pool and poorly run administration mitigates against it ever happening again.

That they have got this far in the 2010 qualifiers is solely because of the impetus of Adebayor’s return to the team after yet another of his tiffs with authorities.

So why then take on the job? Thissen could see himself as pioneer, keen to work in difficult climes; he could be an eternal optimist or he may just need a job. One thing is sure: He is going to need to be a miracle worker.

Picture: Arsenal’s Emmanuel Adebayor reacts after missing a shot on goal against Liverpool in London December 21, 2008. REUTERS/Eddie Keogh

There were the predictable platitudes from Sepp Blatter in South Africa this week, expressing satisfaction with the pace of construction of the country’s top stadia ahead of its hosting if the 2010 World Cup finals.

But there was little Swiss diplomacy on display from the FIFA president when dealing with the issue of the country’s national team, Bafana Bafana, whose rapid decline over the last years is now a major source of concern.

For FIFA, the World Cup has become a massive revenue-generating property. Over 80 percent of their considerable income is from sponsors of the tournament. The event has become the world’ biggest party or, as Blatter insisted on his four-day trip to Johannesburg and Cape Town, “the only event that transcends people and politics”. 

Luckily, recent World Cup hosts have produced competitive teams, even when the event went to Asia for the first time in 2002. Then South Korea got to the semifinals and, in the process, created one of the largest street parties ever seen.

Germany in 2006 turned into a massive fiesta because of the momentum that came with the march of their team to the semifinals, a euphoria whipped up steadily over a month that culminated with some incredible scenes in Berlin. Germany’s position in the heart of Europe also allowed easy access for fans of England, France and Italy, who also contributed considerably to the party atmosphere.

To keep drawing in the sponsors, FIFA needs to recreate much of the atmosphere every four years but a lot is dependent on the local conditions.
With South Africa they haven taken a major risk. While Blatter’s dreams of a philanthropic legacy (and possible Nobel Peace Prize) are given great credence by his entrusting a first ever World Cup to Africa, this will be a much different tournament for two, possibly three, reasons: The weather, the distance and, maybe, the home team.

First, it will be a winter World Cup in South Africa, the first since Argentina 1978, with less opportunity for gay inner city abandon that marked the glorious summer days of Germany in 2006. While those in the northern hemisphere would regard a South African winter as mild, it is nevertheless not tepid enough to be conducive for mass outdoor celebrations.

Germany’s proximity to many of the qualified countries also meant an estimated total of almost 2-million visitors came across its borders to be part of the footballing fiesta, the vast majority without tickets but still able to party in city squares and at fan parks and be part of the ‘World Cup experience’.
As a long haul destination, South Africa estimates it will receive just 300 000 visitors. The cost of travel to the country is expensive (although once inside remarkably cheap by international standards). 

And, as Blatter noted, there are not enough hotel beds. FIFA says it needs some 50,000; local tallies are put at more than 35,000, a significant shortfall.
Plus as people tighten their purse strings in a time of economic turmoil, a more well heeled audience is expected rather than the raucous fans that are responsible for much of the World Cup merriment.

But both the weather and lack of visitors can be overcome if World Cup fever sweeps up the local population. For that you need a competitive home team.
But, as Blatter pointed out, South Africa’s side has been “disappointing”. Embarrassing, indeed, with their failure to get past the first phase of qualification for the 2010 African Nations Cup finals.
Blatter talked about the poor state of the side on all the days he was in the country, highlighting FIFA’s nervousness that their World Cup is in imminent danger of turning into the biggest flop since Guy Ritchie’s last film.
  “It is high noon for Bafana Bafana,” he dramatically claimed at one of his press conferences. “You have to move and move now,” he told local officials at another function.
Bafana Bafana have never been under this kind of pressure before and while they have well paid Brazilian coaches and a growing list of foreign-based players to pick from, they seem to be unable to show any signs of life.
Perhaps it is a temporary setback in much the same way Jurgen Klinsmann was vilified in Germany as pre-World Cup results for his side rarely satisfied the pundits.
But whatever the case, it was all too evident from Blatter this week that FIFA is deeply concerned. Unlike bricks and mortar, hotel beds or buses, it is not a problem with a ready solution.