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Hope and fear in African business


It might surprise some that African business leaders are much more optimistic than the global average, which is what a new survey from PricewaterhouseCoopers shows.

The study, for which hundreds of executives were surveyed, suggested optimism had held up in Africa despite the global downturn.

“Africa‚Äôs immense growth potential could help explain high levels of confidence compared to that of business leaders elsewhere, many of whom work in mature markets that were heavily impacted by the crisis,” the study said.

The report, released ahead of the World Economic Forum for Africa, also indicated African executives were more confident that their firms would be providing more jobs than were those elsewhere.