SAN FRANCISCO (Reuters) – Facebook Inc is expanding a service that lets a group of major marketers measure the effectiveness of their ads, in the company’s latest move to prove that advertising on the world’s largest social network leads to real world sales.
The service, which Facebook quietly rolled out in the United States during the past year, analyzes its users’ mobile phones and wireless providers to see who has switched handsets or carriers after looking at an ad.
SAN FRANCISCO, Sept 18 (Reuters) – Google Inc said
it plans to set up a new company called Calico, headed by Apple
Inc and Genentech Chairman Art Levinson, to
develop technologies to tackle health issues related to aging.
The new company will be run separately from Google, the
world’s largest Internet search company, with a focus on issues
including life-threatening diseases and problems affecting
mental and physical agility due to aging.
SAN FRANCISCO (Reuters) – Around midnight on Christmas Eve of 2009, a handful of employees at Twitter received an unconventional holiday greeting from Dick Costolo, then the chief operating officer.
“It was an email that said, ‘We have to move really, really fast. There’s no time to rest because we have a massive opportunity in front of us,” recalled Anamitra Banerji, who headed the team that built Twitter’s first advertising product. “It was kind of crazy because we were all on break, but that attitude was exactly what we needed at Twitter.”
SAN FRANCISCO, Sept 15 (Reuters) – Around midnight on
Christmas Eve of 2009, a handful of employees at Twitter
received an unconventional holiday greeting from Dick Costolo,
then the chief operating officer.
“It was an email that said, ‘We have to move really, really
fast. There’s no time to rest because we have a massive
opportunity in front of us,” recalled Anamitra Banerji, who
headed the team that built Twitter’s first advertising product.
“It was kind of crazy because we were all on break, but that
attitude was exactly what we needed at Twitter.”
SAN FRANCISCO (Reuters) – Facebook Inc is testing videos that play automatically on mobile versions of its service, setting the stage to turn the 1.15 billion-member social network into an attractive venue for lucrative, television-like video ads.
The videos will be silent when they appear in a Facebook user’s newsfeed, but expand and play the audio when clicked, the company said in a post on its official blog on Thursday.
SAN FRANCISCO (Reuters) – Shares of Facebook Inc rose more than 3 percent to a new high Wednesday, valuing the world’s No. 1 social network at $106 billion, as investors focused on its recent mobile advertising advances and the potential to expand ad revenue into new areas.
The stock touched $45 at 1:50 p.m. ET and briefly hit $45.07 shortly after 2 p.m. on the Nasdaq – highs not seen since May 18, 2012, the day of Facebook’s initial public offering. It closed at $45.04.
FORTH WORTH, Texas, Sept 10 (Reuters) – Motorola is shipping
100,000 of its new Moto X phones weekly from a manufacturing
facility near Dallas, a modest start for a made-in-the-USA phone
that marks the most significant effort to revive the iconic
company after Google Inc bought it last year.
Motorola is betting that color-customization,
voice-activated software and its homegrown pedigree will help
the company narrow the gap with market leaders Apple
and Samsung Electronics, even though labor costs are
running about three times higher than if the devices were built
SAN FRANCISCO, Sept 8 (Reuters) – Bright colors, funky
textures and personalization are coming to a smartphone near you
as mobile phone makers turn to fashion to buoy sales in a
Apple Inc and Google Inc’s Motorola are
among those trying to score style points as game-changing
technological innovation becomes harder to achieve in the
SAN FRANCISCO (Reuters) – LinkedIn Corp said on Tuesday it will sell an additional $1 billion (642.5 million pounds) of its Class A common stock as the Internet company moves to bolster product development and perhaps make more acquisitions.
LinkedIn shares, which have more than doubled this year, were down 2.3 percent at $240.49 in afterhours trading on Tuesday following its announcement about the secondary share offering.
SAN FRANCISCO (Reuters) – Twitter’s top lawyer, known as a champion of free speech, unexpectedly stepped down on Friday as the microblogging company moved closer toward a long-expected initial public offering.
Alexander Macgillivray, known for fending off legal challenges to Twitter users’ right to express themselves in pithy, 140-character messages, himself tweeted the news without giving a reason for the move.