SAN FRANCISCO (Reuters) – Marissa Mayer’s plan to resuscitate Yahoo seems a simple one: get back the eyeballs, sell more ads and charge higher prices. But the chief executive’s plan seems to have run into a major snag.
The price the company charges per ad slid 12 percent in the April to June period, six times the decline just a quarter ago – a fall that some say highlights how Yahoo has been caught unprepared for the industry shift to automated, programmatic ad buying.
SAN FRANCISCO, July 16 (Reuters) – Yahoo Inc
trimmed its outlook for 2013 revenue on Tuesday after reporting
ongoing reductions in display advertising sales volume and
prices in the second quarter, signs that CEO Marissa Mayer’s
attempts to revive the struggling Internet giant may not produce
results in a timely fashion.
The company is now forecasting revenue of $4.45 billion to
$4.55 billion this year, down from $4.5 billion to $4.6 billion
previously. Yahoo also reported that second-quarter net revenue
was down slightly at $1.071 billion, though it posted adjusted
profit that was ahead of Wall Street targets.
SAN FRANCISCO (Reuters) – Microsoft Corp launched its biggest internal overhaul in five years to streamline the development of products from Windows to tablets, hoping to catch nimbler rivals in mobile and cloud computing.
Lack of coordination and infighting have hurt innovation within the $74 billion (48.75 billion pounds) revenue, 98,000-employee organisation, which hopes to accelerate the design of products that appeal to a new generation of users more accustomed to smartphones and tablets than laptops or desktop PCs.
SAN FRANCISCO, July 11 (Reuters) – Microsoft Corp’s
sweeping re-organization on Thursday creates a company that,
more than ever, bears the stamp of Chief Executive Steve
The face of Microsoft since he took the reins from
co-founder Bill Gates in 2000, Ballmer stressed the importance
of improving internal collaboration and eliminating redundancies
when he released the company’s new organizational blueprint.
SAN FRANCISCO (Reuters) – The reorganization Microsoft Corp announced on Thursday represents the most sweeping re-structuring of the world’s largest software company since 2008, designed to better align Microsoft’s operations with Chief Executive Steve Ballmer’s stated goal of becoming a “devices and services” company.
Microsoft’s stronghold providing software for PCs is under threat as consumers and corporations increasingly turn to mobile devices, such as smartphones and tablets, and to Web-based software.
(Reuters) – Microsoft Corp launched its biggest internal restructuring in five years to unify development of its products including Windows, across an increasingly wide spectrum of ways to use them, from mobile devices to the cloud.
The company is trying to address a lack of coordination and spark innovation within the $74 billion annual revenue, 98,000-employee organization. The flagship Windows operating system, developed separately for PCs and mobile devices, will now be folded into one group, for instance.
SAN FRANCISCO (Reuters) – Yahoo Inc acquired email and address book management app Xobni, the Internet company’s third acquisition in as many days as it seeks to revamp its online products and boost its Web traffic.
Yahoo said it will integrate Xobni’s technology into its communications products, including the mobile and PC versions of its email and instant messaging services.
SAN FRANCISCO (Reuters) – Google Inc’s YouTube said on Wednesday that it has made an investment in Vevo, an online music video hub that provides some of the most popular content on YouTube.
YouTube and Vevo also renewed the partnership that allows YouTube to feature Vevo’s music videos on its website, with the two companies sharing the ad revenue.
SAN FRANCISCO, July 1 (Reuters) – The Winklevoss twins, who
famously alleged that Facebook Inc founder Mark
Zuckerberg stole their website idea, have revealed plans for an
IPO that will give investors exposure to the value of digital
Winklevoss Bitcoin Trust, which is designed to operate like
an exchange-traded fund, will initially sell $20 million worth
of shares, with each share worth a fraction of a Bitcoin, a
filing with the Securities and Exchange Commission showed on
SAN FRANCISCO (Reuters) – Facebook Inc said it will no longer allow ads to appear on pages with sexual or violent content, as the online social network moves to appease marketers being associated with objectionable material.
The moves come a month after several businesses pulled their ads from Facebook amid reports of pages on Facebook that promoted violence against women.