NEW YORK/SAN FRANCISCO (Reuters) – Three weeks ago, Yahoo Inc Chief Executive Marissa Mayer strode into a Manhattan hotel and was greeted like a rock star by hundreds of advertising executives who snapped pictures as she sat down for an interview with journalist Charlie Rose.
That same audience a year ago would have been grousing that Mayer had not done enough to engage Madison Avenue, which is arguably Yahoo’s most important constituent since the Internet company derives more than 75 percent of its revenue from ad sales.
SAN FRANCISCO (Reuters) – Google Inc plans to launch new product-endorsement ads incorporating photos, comments and names of its users, in a move to match the “social” ads pioneered by rival Facebook Inc that is raising some privacy concerns.
The changes, which Google announced in a revised terms of service policy on Friday, set the stage for Google to introduce “shared endorsements” ads on its sites as well as millions of other websites that are part of Google’s display advertising network.
SAN FRANCISCO (Reuters) – Twitter and Tweeter have similar-sounding names, but investors will no longer be in danger of confusing the two companies.
On Tuesday, bankrupt consumer electronics company Tweeter Home Entertainment Group, began trading under a new stock symbol intended to prevent investors from mistaking it for Twitter Inc, the Internet company whose forthcoming IPO is one of Wall Street’s most highly-anticipated offerings.
SAN FRANCISCO (Reuters) – Celebrity chef Mario Batali landed on a new promotional platform this week, one that was regulatory rather than razzle-dazzle: the opening pages of Twitter’s 234-page document on its initial public offering.
In a prominently featured screen shot of tweets where the American chef offered cooking tips alongside British rock musician Gavin Rossdale, the company showcased the way people express themselves on the online messaging service.
SAN FRANCISCO (Reuters) – Twitter Inc, racing toward the largest Silicon Valley IPO since Facebook Inc’s 2012 coming-out party, hopes to woo investors with rip-roaring revenue growth despite having posted big losses over the past three years.
The eight-year-old online messaging service gave potential investors their first glance at its financials on Thursday when it publicly filed its IPO documents, setting the stage for one of the most-anticipated debuts in over a year.
SAN FRANCISCO (Reuters) – Twitter, the 140-character messaging service favored by everyone from the Pope to U.S. President Barack Obama, began as a side-project but rapidly morphed into one of the most powerful social and cultural media forces of our time.
After eight years of explosive user growth marred by persistent technical challenges and management shake-ups, Twitter is now preparing to go public in Silicon Valley’s largest initial public offering since Facebook Inc’s last year.
SAN FRANCISCO, Oct 3 (Reuters) – Twitter, the 140-character
messaging service favored by everyone from the Pope to U.S.
President Barack Obama, began as a side-project but rapidly
morphed into one of the most powerful social and cultural media
forces of our time.
After eight years of explosive user growth marred by
persistent technical challenges and management shake-ups,
Twitter is now preparing to go public in Silicon Valley’s
largest initial public offering since Facebook Inc’s last
SAN FRANCISCO, Oct 3 (Reuters) – The commute may be getting
a lot shorter for some of Facebook Inc’s workers.
The online social networking company is investing in and
helping to design a 394-unit housing development, complete with
swimming pool, sports pub and a convenience store, that will be
built one and a half miles down the road from its headquarters.
SAN FRANCISCO (Reuters) – Twitter Inc’s bankers contacted early investors this week asking them to sign a 180-day lock-up agreement by Wednesday afternoon, showing the company is moving swiftly toward its initial public offering.
The email from Goldman Sachs, the lead underwriter of Twitter’s IPO, asked shareholders to sign and return a form by 5 pm Pacific time on Wednesday acknowledging that they would be prohibited from selling shares for 6 months after the firm lists, according to two shareholders who received the email.
SAN FRANCISCO (Reuters) – Facebook Inc is expanding an advertising service aimed at developers of smartphone and tablet apps, the social network’s latest move to bolster its fast-growing mobile business.
Facebook’s so-called mobile app ads – which allow companies to promote their mobile apps to Facebook’s 1.15 billion users – will include new capabilities designed to boost the amount of time that consumers use the third-party apps, the company said on Tuesday.