SAN FRANCISCO, May 14 (Reuters) – Yahoo Inc plans
to ramp up advertising and marketing efforts as it seeks to
break its reliance on an “aging demographic” and become more
relevant among young adults, the company’s finance chief said on
Tuesday.

The struggling Web portal’s brand will be more visible on
outdoor billboards and at sporting events, among other places,
as it seeks to woo 18-to-34-year-olds and get the word out about
new products, CFO Ken Goldman said at the J.P. Morgan Global
Technology, Media and Telecom conference in Boston on Tuesday.

SAN FRANCISCO (Reuters) – To mark the Cinco de Mayo holiday this year, Domino’s Pizza festooned its Facebook page with a string of posts, including an image of a Mexican-themed guacamole pizza that garnered over 2,000 “likes”. But visitors to Domino’s companion Google+ page on that day found less festive fare: The most recent post was from October 2012.

Two years after introducing its social network, Google Inc(GOOG.O: Quote, Profile, Research) is struggling to win over the brands and businesses that have been its most loyal customers in the Internet search market.

SAN FRANCISCO (Reuters) – To mark the Cinco de Mayo holiday this year, Domino’s Pizza festooned its Facebook page with a string of posts, including an image of a Mexican-themed guacamole pizza that garnered over 2,000 “likes”. But visitors to Domino’s companion Google+ page on that day found less festive fare: The most recent post was from October 2012.

Two years after introducing its social network, Google Inc is struggling to win over the brands and businesses that have been its most loyal customers in the Internet search market.

SAN FRANCISCO, May 7 (Reuters) – Microsoft Corp
extended the revenue guarantee it provides to Yahoo Inc
in the companies’ underperforming search partnership, Yahoo said
on Tuesday.

The U.S. revenue-per-search guarantee, which had expired on
March 31, will be extended for one year, and took effect on
April 1, Yahoo said in its 10Q filing with the Securities and
Exchange Commission on Tuesday.

SAN FRANCISCO (Reuters) – LinkedIn Corp shares fell 10 percent on Thursday as its revenue forecast missed the high bar that Wall Street had set for the fast-growing social media company.

The online social network for professionals said current-quarter revenue would range from $342 million to $347 million, below the $359.3 million expected on average by analysts, according to Thomson Reuters I/B/E/S.

SAN FRANCISCO, May 2 (Reuters) – LinkedIn Corp
shares fell 10 percent on Thursday as its revenue forecast
missed the high bar that Wall Street had set for the
fast-growing social media company.

The online social network for professionals said
current-quarter revenue would range from $342 million to $347
million, below the $359.3 million expected on average by
analysts, according to Thomson Reuters I/B/E/S.

By Alexei Oreskovic

(Reuters) – Facebook Inc’s mobile advertising business continued to expand in the first three months of the year, but the social network’s rising spending restrained profit growth.

Shares of Facebook were up 11 cents at $27.54 in after-hours trading on Wednesday.

SAN FRANCISCO (Reuters) – Yahoo Inc has abandoned an effort to acquire a majority stake in online video website Dailymotion due to objections by the French government, according to media reports, scrapping what would have been the biggest deal in the 10-month tenure of Yahoo CEO Marissa Mayer.

Yahoo had been in talks to buy a 75 percent stake in Dailymotion, owned by telecommunications company France-Telecom Orange, in a deal that would have valued the video website at $300 million.

SAN FRANCISCO, April 30 (Reuters) – Yahoo Inc has
abandoned an effort to acquire a majority stake in online video
website Dailymotion due to objections by the French government,
according to media reports, scrapping what would have been the
biggest deal in the 10-month tenure of Yahoo CEO Marissa Mayer.

Yahoo had been in talks to buy a 75 percent stake in
Dailymotion, owned by telecommunications company France-Telecom
Orange, in a deal that would have valued the video website at
$300 million.

SAN FRANCISCO, April 30 (Reuters) – Yahoo Inc has
increased the amount of paid leave new parents can take,
bringing the Internet company closer to the policies of some of
its Silicon Valley peers from which it hopes to lure engineers.

The new policy marks the latest move by Chief Executive
Marissa Mayer, who had her first child two months after taking
over in July, to revamp the struggling Internet company. The
37-year old executive has been under a public spotlight that has
placed her at the center of a growing debate about gender
equality in the workplace.