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Oct 1, 2012

Facebook’s new pitch to brand advertisers: forget about clicks

SAN FRANCISCO (Reuters) – Facebook Inc, stung by doubts that advertising on the social network delivers enough bang for the buck, is preparing to unveil data to counter its critics and show that “clicks,” the current metric of choice, tell only half the story.

The world’s No. 1 social network, embarrassed just days before its IPO when General Motors declared it was pulling the plug on all paid advertising on its network, will argue that big-brand marketers should abandon the industry’s obsession with numbers of clicks and focus on more effective advertising techniques.

Sep 20, 2012

Facebook to charge merchants to run Offers

SAN FRANCISCO (Reuters) – Facebook Inc (FB.O: Quote, Profile, Research) said it will start charging businesses to run Offers on its social network, turning a previously free service into a potential revenue generator at a time when Wall Street is demanding new sources of growth and profit from the company.

Facebook launched Facebook Offers earlier this year, letting retailers and other local merchants send deals to their Facebook fans. Users claim the offers from their News Feeds and redeem the vouchers at stores to get discounts.

Sep 20, 2012

Exclusive: Facebook to charge merchants to run Offers

SAN FRANCISCO (Reuters) – Facebook Inc said it will start charging businesses to run Offers on its social network, turning a previously free service into a potential revenue generator at a time when Wall Street is demanding new sources of growth and profit from the company.

Facebook launched Facebook Offers earlier this year, letting retailers and other local merchants send deals to their Facebook fans. Users claim the offers from their News Feeds and redeem the vouchers at stores to get discounts.

Sep 19, 2012
via MediaFile

As Apple’s Passbook hits the scene, Tello tries to end coupon envy

Photo

iPhone users get the closest thing Apple has made to a digital wallet on Wednesday with the release of iOS 6’s new Passbook app, which stores electronic coupons, loyalty cards and tickets.

But where will all those nifty new digital coupons come from?

For coffee shops, corner pizzerias and other small businesses that don’t have in-house engineers to create their own Passbook coupons, a new service launching Wednesday aims to make it easy.

Sep 14, 2012

After Zuckerberg talks, Facebook gains $6.8 billion

SAN FRANCISCO, Sept 14 (Reuters) – Facebook Inc CEO
Mark Zuckerberg might need to talk more often. A 30-minute
appearance at a technology industry conference earlier this week
has translated into $6.785 billion in additional market
valuation for his company.

Facebook shares finished Friday’s regular trading session up
6.2 percent at $22 as Wall Street’s confidence in the company
continued to improve in the wake of the 28-year-old CEO’s first
public appearance since a rocky initial public offering in May.

Sep 12, 2012

Facebook CEO’s ‘search’ comments raise hopes, questions

SAN FRANCISCO (Reuters) – Facebook Inc Chief Executive Mark Zuckerberg has fired a warning shot that threatens to ignite a battle to marry social networking with one of the most valuable areas of the technology industry: search.

Long dominated by Google Inc, the Web search market represents a “big opportunity” that Facebook is uniquely positioned to address, Zuckerberg said on Tuesday at a tech industry conference in San Francisco.

Sep 12, 2012

Facebook CEO dangles search and mobile, shares rally

SAN FRANCISCO (Reuters) – Facebook Inc CEO Mark Zuckerberg soothed investors in his first major public appearance since the No. 1 social network’s rocky May IPO, breathing life into its struggling shares after hinting at new growth areas from mobile to search.

The 28-year-old co-founder looked confident in a gray T-shirt and jeans, asking Wall Street to be patient as the company developed new products, addressing issues such as employee morale, and dashing rumors Facebook may build a smartphone.

Sep 11, 2012

Zuckerberg admits to post-IPO disappointment

SAN FRANCISCO (Reuters) – Facebook Inc Chief Executive Mark Zuckerberg admits to being disappointed about his company’s crumbling share price, but argued that Wall Street did not yet grasp the full long-term potential of its slow-growing mobile business.

The 28-year-old co-founder looked confident in his first public appearance since the company’s rocky initial public offering in May, followed by a plunge of almost 50 percent in price. On Tuesday, anticipation ahead of Zuckerberg’s outing helped drive the shares up 3 percent after hours to above $20 (12.44 pounds), building on a 3.3 percent gain in regular trade.

Sep 11, 2012

Facebook’s Zuckerberg admits to post-IPO disappointment

SAN FRANCISCO (Reuters) – Facebook Inc Chief Executive Mark Zuckerberg admits to being disappointed about his company’s crumbling share price, but argued that Wall Street did not yet grasp the full long-term potential of its slow-growing mobile business.

The 28-year-old co-founder looked confident in his first public appearance since the company’s rocky initial public offering in May, followed by a plunge of almost 50 percent in price. On Tuesday, anticipation ahead of Zuckerberg’s outing helped drive the shares up 3 percent after hours to above $20, building on a 3.3 percent gain in regular trade.

Sep 11, 2012

YouTube rolls out new version of iPhone app

SAN FRANCISCO (Reuters) – Google Inc is releasing a new version of its YouTube video app for iPhones that will for the first time feature advertising but won’t have the benefit of being pre-loaded on Apple Inc’s popular smartphones.

The new YouTube app will be available for download at Apple’s App Store beginning on Tuesday, Google said in a blog on the company website on Tuesday.

    • About Alexei

      "I write about Internet companies including Google, Yahoo and Facebook. I’ve covered technology and business for more than ten years at publications including TheStreet.com, CNET and The Industry Standard magazine."
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