Comments on: The weird proviso in Apple’s e-books settlement http://blogs.reuters.com/alison-frankel/2014/06/17/the-weird-proviso-in-apples-e-books-settlement/ On the Case Fri, 15 Jul 2016 20:42:45 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: WaltFrench http://blogs.reuters.com/alison-frankel/2014/06/17/the-weird-proviso-in-apples-e-books-settlement/#comment-2367 Tue, 17 Jun 2014 21:23:50 +0000 http://blogs.reuters.com/alison-frankel/?p=3514#comment-2367 “…else why would they have agreed to settle?”

This is a “repeated game” in which Apple wants not so much to win this round, but to keep goodwill with its customers. The deal lets them say, “yes, if we really did something wrong — and we didn’t — we’ll make our customers whole, no need to worry about pennies on the dollar due to excessive legal costs, etc.”

I’m not in any way connected to the case, so it’s speculative. But Apple cares quite a bit about its reputation, probably more than the immediate dollars at stake. As they should. So it seems quite likely.

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