Alistair's Feed
Aug 18, 2014

With cigars and crystal, Volvo makes eyes at Chinese rich

GOTHENBURG, Sweden, Aug 18 (Reuters) – With headlights
shaped like Thor’s hammer and space for a humidity-controlled
cigar case, Volvo’s new cars are sporting luxury features and
designer glitz to catch the eye of the booming Chinese market
and shed their safe-but-dull skin.

The XC90 SUV launch on Aug. 26 will be make or break for a
company moving into a premium market dominated by German rivals.

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