STOCKHOLM, Nov 7 (Reuters) – For Scandinavians snus is as
Swedish as IKEA or ABBA, a popular and now elegantly-packaged
smokeless tobacco that has transformed its image from a farmers’
staple to a habit of slick executives and Stockholm hipsters.
But the future for main manufacturer Swedish Match
may hinge on efforts to convince U.S. authorities these small
pouches, banned on health grounds in the rest of the European
Union, are less harmful than most other tobacco products.