I spoke to Christy Tanner, EVP and GM of TVGuide.com to talk about the rise of Social TV and discuss if it can truly transform how we watch television.
Imagine you’re a reporter and you suddenly witness a major news event occurring right before your eyes. Do you snap it to the wire, file a story to your website, or tweet it out to your followers? If you’re at the AP, you damn well better not choose the latter.
In a perfect world, you’d want to do all the above, though your employer is going to likely want you to do the first two before you tweet. Today, Reuters is a lot more than just a wire service. We’ve built — and are continuing to build — what we think is the world’s greatest news website, in the form of Reuters.com, and part of that is providing our readers with reliable and timely news, information, opinion and analysis.
An extension of that website is the information we post on our social media accounts, at Google+, Twitter and on Facebook. We’re not just reporting our own news there, but have become a beacon for all news, being as comprehensive as possible so readers come to us first for all they need to know. We’ve got things like Counterparties, created by Ryan McCarthy and Felix Salmon that does a great job at bringing news from around the web to our readers.