Anthony De Rosa

Facebook brings new ad opportunities to brands

Anthony De Rosa
Feb 29, 2012 19:36 UTC

Facebook unveiled a number of new opportunities for advertising on their social network today, the biggest being the ability to post ads to mobile devices, which they had not yet been offering.

Facebook calls the new ad opportunities “Premium for Facebook” and it opens up the following placements:

    Larger ads on the side of the Facebook home page that users see when they first log in Ads that run inside the Facebook Newsfeed Ads on mobile devices Ads that appear when a user logs out of Facebook The ability to run video ads on all these placements

We were not aware of just how many folks were using Facebook on mobile until they filed for their IPO. According to the filing, there were 425 million monthly active users of Facebook’s mobile products in December 2011. This gives advertisers another opportunity to get their products in front of Facebook users. Mobile is growing at an incredible pace. eMarketer estimates Facebook’s ad rev will pass $5 billion this year, accounting for 6.5% of all online ad spending. That doesn’t even factor in the new ad opportunities they’ve unveiled today.

Here’s more on the way Facebook makes money from Reuters TV: Tech Tonic

Can Pinterest sell your content?

Anthony De Rosa
Feb 29, 2012 15:40 UTC

Excitement around the meteoric rise of Pinterest may come at a cost to those jumping on the social media site. Its terms of service say it can distribute, license and sell any content you put on their site. What?! That’s right. And it is creating an uproar in the online world with many people wondering – can Pinterest really do this? I get to the bottom of this legalese with the help of tech, media and business lawyer and consultant, Ash Kalb.

Three challenges for Facebook’s IPO – Tech Tonic

Anthony De Rosa
Feb 25, 2012 05:38 UTC

Can Facebook live up to the hype? I uncover three problems standing in the way of Facebook’s future growth.

Red flags in the Facebook S-1 filing – Tech Tonic

Anthony De Rosa
Feb 25, 2012 05:29 UTC

Sam Hamadeh of PrivCo talks with me about the potential pitfalls in Facebook’s S-1 filing yesterday and why he’s bearish on Facebook’s IPO. Watch and find out why you might want to hold back some irrational exuberance when FB shares debut.

Overheard in the Alley – Tech Tonic

Anthony De Rosa
Feb 25, 2012 05:27 UTC

Silicon Alley in New York City has experienced a boom even as economic worries persist. I head into the heart of Silicon Alley to unearth the secrets to success of three of the hottest young tech companies.

Tim Pool: Occupy Wall Street’s mobile journalist – Tech Tonic

Anthony De Rosa
Feb 25, 2012 05:20 UTC

If you were to stop independent journalist Tim Pool on the street, you may think he’s just a bike messenger, with his skull cap, hoodie and shoulder strap bag. What you may miss is that Pool has transformed himself into a mobile journalist. He broadcast live videos in the midst of the Occupy movement using just an iPhone, a solar powered backpack and even a drone to an audience of thousands.

Don Tapscott: Revolutionizing business through Macrowikinomics – Tech Tonic

Anthony De Rosa
Feb 25, 2012 05:17 UTC

Don Tapscott, author of, Macrowikinomics: Rebooting Business and the World, is on a mission. He believes transparency and the sharing of ideas between corporations is key to economic recovery and job growth. An unwillingness to share information on how to manage risk, Tapscott tells me, is the main reason these companies almost brought down capitalism.

Is Google tracking you? – Tech Tonic

Anthony De Rosa
Feb 25, 2012 05:13 UTC

I take on the explosive issue of internet privacy, showing how Google and other sites track your movements on the web and how you can stop them.

Overheard in the Alley Part 2: The real problem with job creation – Tech Tonic

Anthony De Rosa
Feb 25, 2012 05:09 UTC

I sat down with Venture for America founder and CEO, Andrew Yang, to talk about the real issues in job creation and how his new venture will help the start-up industry take the lead on job creation.

Pinterest stands apart in a crowded social network world – Tech Tonic

Anthony De Rosa
Feb 25, 2012 05:06 UTC

Watch out Facebook. One of the fastest growing social network’s online right now is newcomer, Pinterest. Pinterest is exploding in popularity. A skeptic at first, I show how Pinterest works, how small businesses can take advantage of it and if its success can be sustained.