Comments on: Why is @Reuters yelling at me? Thu, 08 Nov 2012 14:58:41 +0000 hourly 1 By: jfbannister Fri, 22 Jun 2012 15:32:47 +0000 I agree with the 77 percent who approve of the all caps Tweets.

It jumps out at you over the “normal” text and your brain associates it with something important.