Today the Obama administration unveiled a hashtag “#My2k” to push their “fiscal cliff” message that if middle-class tax cuts aren’t extended, middle-income families will lose $2,000 of income a year. Soon after, conservative think tank The Heritage Foundation purchased the following sponsored tweet that appears at the very top of any search for #My2K:

Below the sponsored tweet are people of all political affiliations and sides of the issue tossing in their two cents. Here’s a sample:

Some positive: