What goes into making a great application? In a three part series I sit down with Richard Ting, SVP of Social and Mobile Platforms at R/GA to find out.
An application that wasn’t even in the app store a week ago just raised $41 million.
We’ve reached the point where simply the idea of an app is now enough to raise multi-million dollar capital. Were any of these folks around back in 2000? Certainly some lessons have been learned the first time around. Most investors and companies are avoiding the same mistakes but that hasn’t prevented plenty of head scratching deals to emerge in the last few months.
The app, called Color, is a photo sharing application that allows you to post and view images by people in the same proximity as each other.