Blogger ethics tend to be better than traditional journalism ethics when it comes to linking to sources. It’s actually far more likely you won’t find a single link in any articles in most mainstream news publications online. Sometimes they may even write out the source, but won’t link to it.

Here’s an example of where the New York Post cites TV Newser and Mediaite, but refuses to link to either. Both Newser and Mediaite are generous with links to their sources. Apparently the New York Post is a common offender. The Post has gone so far as to have allegedly admitted, by way of correspondence from one of their reporters, that they in fact have a policy to not credit blogs (or anyone else) if they can verify independently after they’ve been tipped off from the source they choose not to cite. Other parts of News Corporation CEO Rupert Murdoch’s empire, which includes the Post, may have the same policy as well.

Recently, NBC New York used a good deal of their reporting from a post written by NYC The Blog, which does excellent coverage of stories that often fall between the cracks, and does so with great detail. The author of the post originally did not bother to mention his source, then added the mention, but has yet to link to it.

Why are mainstream news outlets so averse to the link economy? Even here at Reuters, links are rarely seen, if ever, in the context of the articles we post. Felix Salmon recently referred to the Wall Street Journal as “the kid in class with his arm around his homework” in reference to their refusal to link. The New York Times is just as stingy with their links, relegating their modern link-friendly journalism to excellent places like The Lede.

The Lede is one of the few places I’ll return to multiple times a day, because it’s indicative of the way the world works now: real-time and part of a cooperative effort among outside sources, linking back and forth to one another, without regard for their internal or external affiliation.