BuzzFeed has been getting a lot of attention lately, for their high profile hire of well respected political reporter Ben Smith, from Politico and for a recent influx of $15.5 million in new investment. I headed to BuzzFeed headquarters downtown here in Soho to find out what they’re planning to do with the money and how they’re going to differentiate themselves from sites like the Huffington Post.

Interview with founder and CEO Jonah Peretti and politics editor-in-chief Ben Smith

Interview with political reporter and video researching wunderkind Andrew Kaczynski