In an attempt to shoehorn the social media genie back into the bottle, Sky News has told its reporters they cannot retweet non-Sky sources and must not stray from the topic area or beat that they cover when posting tweets on their Twitter accounts. Not only does this make for a staid and boring feed, but it also puts Sky News reporters at a significant competitive disadvantage to places like Reuters, where we have reporters verifying and tweeting out sources of news from all over the web and from many different news outlets.
Their own boss @RupertMudoch doesn’t even follow these new rules, he frequently references news organizations outside of his own, as @RossNeumann points out. The idea here at Reuters when it comes to social media is to be the beacon for all news, which makes us the go-to source, no matter what the source may be, after being put through our own filters of verification. I’ve written before about how important it is for my own company, Reuters, to be careful if they try to tread in these same waters.
There are occasions where we may share a bit of news or simply cite what other folks on Twitter are saying as a retweet, which in Twitter parlance is an act of quoting someone. It doesn’t imply an endorsement or even an acknowledgement that it is a statement of fact. It is an act of stating, “look here at what this person is saying.”