The biggest takeaway from today’s Apple announcements at their annual worldwide developers conference was how many companies they’ve just disrupted.
Hey Blackberry, you know that your BBM that many find to be the sole reason they stick by your side instead of bolting for a shiny new iPhone. Say hello to iMessage. Start a conversation on your iPhone and continue it on your iPad. If you still want to talk to your friends tied to their Blackberries, there’s always What’s App.
So Dropbox, you’ve been one of the most useful apps I’ve come across in quite some time. My files auto-synced in the cloud, I barely have to think about it. I move effortlessly from one machine to another and my stuff is right there, a click away. Welp, I’ve got some bad news for you. iCloud. 5 gigs of storage and get this, it’s free. Well, unless you’ve got some non-iTunes music you wanna sync. That’s gonna set you back $25 a year. Cmon, that’s a fraction of the money you’ve stolen from artists and those poor multi-millionaire music executives (if any of them still exist anymore.)
What else? Instapaper, a brilliant app by former lead developer for Tumblr, Marco Arment was just replaced by a feature in Apple’s Safari browser, called “Reading List” which stores what you’re browsing for offline reading later, and syncs it across both your iOS devices and your Mac. Poor guy. His reaction on Twitter was priceless.
If Larry David is a social assassin, what does this make Steve Jobs?
Some companies were disrupted in a positive way. Today was Twitter’s lucky day. Apple just built in Twitter integration at the base level of iOS5. Enter your Twitter credentials in your iOS device settings and you’re set. No need to log into Twitter again for most of the apps you regularly use. Shoot something with your iPhone or iPad camera? Bam, send it to Twitter. Tired of having to keep logging into Twitter on Safari? No longer. Same goes for YouTube, Maps, and your contacts.