Today the Obama administration unveiled a hashtag “#My2k” to push their “fiscal cliff” message that if middle-class tax cuts aren’t extended, middle-income families will lose $2,000 of income a year. Soon after, conservative think tank The Heritage Foundation purchased the following sponsored tweet that appears at the very top of any search for #My2K:
Anthony De Rosa
I’ve been thinking a lot about my use of social media and how helpful it is in informing the people who consume it. This election season has particularly made me think more critically about how sometimes the short, context-less text updates can lead to a poorly informed public. I’m certainly not the first person to realize this, as Craig Kanalley recently wrote in detail. People increasingly latch on to the latest minutiae of the campaign, the Big Bird, the binders, the memes, which have little relevance to the actual issues that matter: employment, foreign policy, the expanding income gap, so on and so forth. Here’s what we plan to do to improve the signal to noise ratio.
Reddit users have taken it upon themselves to draft legislation in place of SOPA and PIPA, unsatisfied with Washington politicians, who seem to have shown a willful ignorance of how the Internet actually works. Using a Google Doc open for anyone to help write and edit, they’ve come up with a draft version of “The Freedom of Internet Act”
BuzzFeed has been getting a lot of attention lately, for their high profile hire of well respected political reporter Ben Smith, from Politico and for a recent influx of $15.5 million in new investment. I headed to BuzzFeed headquarters downtown here in Soho to find out what they’re planning to do with the money and how they’re going to differentiate themselves from sites like the Huffington Post.