We conducted a survey of our @Reuters followers recently, and asked them this: sometimes the Reuters wire publishes alerts in ALL CAPS, usually when the news is urgent. Should we run them in uppercase and lower case on Twitter, as we would for normal conversation? What is more important?
Anthony De Rosa
Imagine you’re a reporter and you suddenly witness a major news event occurring right before your eyes. Do you snap it to the wire, file a story to your website, or tweet it out to your followers? If you’re at the AP, you damn well better not choose the latter.