The geek chorus is again warming up its pipes. However, I doubt that many will bother to stop taking fauxstalgically filtered photos of every waking moment.
Here are the key additions from Instagram:
Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata)) on your behalf.
You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.
Personally, it doesn’t bother me because I know and accept the tradeoff. I understand, begrudgingly, that I have to be vigilant about checking my account settings on Facebook, for example. Every time Facebook makes a change to its terms, I must review them to make sure it hasn’t added some default sharing function that I need to switch off. I accept this in exchange for using the service for free. I realize if I don’t like the rules it has set, I can leave anytime I want to.