A recent New York Times story about high-end U.S. retailers like Saks Fifth Avenue, Bergdorf Goodman and Tiffany marketing directly to wealthy Chinese visitors reminded me of some of the extreme Chinese shopping I’ve witnessed in Europe. Stopping in the Zurich airport branch of Sprungli on my way home from Davos, I saw a Chinese man (who spoke no English at all) spend $900 on Swiss chocolates. Offered a free taste by a saleslady as a courtesy for buying so much stuff, he waved it off. Apparently he was not actually a chocolate lover but just buying gifts for some lucky friends. On the tube in London I saw Chinese women en route to Heathrow with the most enormous Louis Vuitton shopping bags and clocked the resentful glances of their fellow passengers. It reminded me of how Americans abroad used to be rich and universally loathed.
While Chinese tourists in the 1 percent may be living large, for those in the 99 percent travel is often less luxurious. Evan Osnos’s clever piece in the New Yorker last year described his trip on a tour bus with a group of Chinese rushing through Europe and eating Chinese food. A Chinese friend once admitted to me that she regretted missing out on Italian food during an organized tour through Italy; in Peru a tour guide told me that the Chinese were famous for bringing their own food. Clearly there is an opportunity here for a canny tour operator, and based on my last weekend in Savannah I’d like to suggest that Charleston, Savannah and New Orleans be added to the list of must-sees for the nouveau Chinese tourism market.
After my trip to India with my parents last November went off mostly without a hitch, I was ready to travel with other people’s parents. So when my young friend Dandan announced that her mom – who teaches at the Shanghai Maritime Engineering College – would be making a maiden voyage to the U.S. in time for Dandan’s graduation from Columbia, I invited them both on a girly weekend I had planned with Nguyen To Hong Kong (another Columbia student I spend a lot of time with) as a last treat before the two young women graduate and leave the U.S.
The ladies took an energetic approach to Savannah sightseeing, and we went through the guidebook at a rapid pace. No stone was left unturned, including the carriage tour of the stately, tree-lined squares, the tours of the old houses and the torpid alligators in tanks at the Crab Shack (too lazy to even open their mouths to eat the “treats” offered by tourists).
Adding to the amusement was the homespun commentary provided by Dandan’s mother and translated by Dandan as her mother does not speak English. (Dandan’s mom is named Hong, but is no relation to Hong Kong.) Hong’s name means red, and her sister was named “blue.” “My parents have no imagination,” Hong said, explaining that her enterprising sister changed her name to “intelligence.”