from Breakingviews:

Ads put Alphabet within spitting range of Apple

January 22, 2016

The author is a Reuters Breakingviews columnist. The opinions expressed are his own.

from Breakingviews:

Ad kickback scrutiny could embarrass agencies

October 22, 2015

The author is a Reuters Breakingviews columnist. The opinions expressed are their own. 

from Breakingviews:

Focus Media relisting defies China’s market rout

September 1, 2015

The author is a Reuters Breakingviews columnist. The opinions expressed are her own.

from Breakingviews:

Review: Choking on digital exhaust

April 2, 2015

To match feature UNPLUGGED/

The author is a Reuters Breakingviews columnist. The opinions expressed are his own.

from Breakingviews:

Review: The Mad Men are watching you

January 23, 2015

By Martin Langfield

The author is a Reuters Breakingviews columnist. The opinions expressed are his own. 

from Breakingviews:

Publicis overpays with $3.7 bln digital takeover

November 3, 2014

By Quentin Webb

The author is a Reuters Breakingviews columnist. The opinions expressed are his own.

from Breakingviews:

NFL only understands hits where they really hurt

September 19, 2014

By Jeffrey Goldfarb

The author is a Reuters Breakingviews columnist. The opinions expressed are his own. 

from The Great Debate UK:

Help, I want my email back…

April 15, 2014

The web-based Heartbleed bug has dominated discussions about online security in recent days. We’ve been told to change passwords, and if you were a regular user of Mumsnet then you’ve probably had your data stolen, the forum said in a message earlier this week. While I was reading all of these articles not once did I think to actually change any of my passwords. This is not because I think that I am immune to Heartbleed and its evil ways, but rather I don’t think the data this super bug could steal from me would be of much use to anybody.

from Jack Shafer:

It’s an ad, ad, ad, ad world

By Jack Shafer
March 13, 2014

The last place you'd expect to discover a map to navigate the future of the content-advertising landscape would be a book about the golden age of radio. But damn it all to hell, there it is on the concluding 12 pages of Cynthia B. Meyers' new book, A Word From Our Sponsor: Admen, Advertising, and the Golden Age of Radio.

from Jack Shafer:

What’s worse than sponsored content? The FTC regulating it

By Jack Shafer
December 6, 2013

What's more dangerous to consumer well-being, sponsored content or the intervention of the Federal Trade Commission? On Wednesday, the agency held a conference, "Blurred Lines: Advertising or Content," to "discuss native advertising," as the New York Times put it. The event attracted several hundred "advertisers, academics and media executives," who listened to the agency's views about native advertising -- or sponsored content, infomercial, or advertorial, as some call it -- those Web ads that are designed to look like editorial content, not ads.