By Breakingviews columnists
The authors are Reuters Breakingviews columnists. The opinions expressed are their own.
After the widely acclaimed introduction of the iPhone 6, Apple Watch and Apple Pay a month ago, Tim Cook is ready to take a victory lap. But the energy surrounding this week's expected roll out of a new slate of iPads and new MacBook and iMac models is significantly lower than that of a month ago.
Beware of companies tying their fortunes to one company – something both the debt and equity holders of GTAT Advanced Technologies learned painfully on Monday, when the company filed for bankruptcy. While it’s nice to look ahead at the rest of the world, the mechanics behind some of the selling is so severe that it’s worth delving into just a little bit here.
Tim Cook has had his first Steve Jobs moment.
With Tuesday's introduction of the new iPhone 6 line, Apple Pay and Apple Watch, the company’s CEO escaped the public shadow of his revered predecessor. Now the question is: Can he deliver in the same impressive fashion?
It's been a while since we've had a true 'Apple moment' at one of its press events. Tuesday’s expected introduction of the iPhone 6 (and possibly more) could end that drought.
For the last few years, Apple’s iPhones have been a little like the U.S. role in the war against Muammar Gaddafi in Libya — leading from behind.
Apple’s been the two-ton behemoth of the stock market for so long that it is going to be surprising, in a way, to see that the company isn’t really pulling its weight anymore when it comes to its percentage of S&P 500 earnings. This sort of thing can be a bit silly, but Howard Silverblatt, the index guru over at S&P Dow Jones, points out that Apple right now is about 3.2 percent of the total market value of the S&P while at the same time accounting for an expected 2.8 percent of earnings in the S&P – the first time since 2008 that Apple hasn’t delivered a percentage of S&P earnings equivalent to its market value.