from Breakingviews:

Clock ticks for Swatch in Apple Watch challenge

March 17, 2015

By Carol Ryan

The author is a Reuters Breakingviews columnist. The opinions expressed are her own.

from The Great Debate:

Apple Watch seems to be banking an awful lot on its name

By Jason Fields
March 7, 2015

watches

Composite image of the Apple Watch (L), and a 1970s-era Timex digital watch. REUTERS/Stephen Lam, and Wikimedia Commons

from Breakingviews:

Apple entry into DJIA is polish for an antique

March 6, 2015

By Robert Cyran and Richard Beales

The authors are Reuters Breakingviews columnists. The opinions expressed are their own.

from Breakingviews:

Tech drive strips old-school carmakers of clout

By Breakingviews Columnists
March 2, 2015

By Breakingviews columnists

The authors are Reuters Breakingviews columnists. The opinions expressed are their own.

from Breakingviews:

Tim Cook’s pride may expand corporate talent pool

October 30, 2014

timcook.jpg

The author is a Reuters Breakingviews columnist. The opinions expressed are his own.

from The Great Debate:

What to expect from Apple’s product launch event today

By Chris Morris
October 15, 2014

Local resident Andreas Gibson celebrates with employees outside the Fifth Avenue Apple store after being the first to exit with an iPhone 6 in hand on the first day of sales in Manhattan, New York

After the widely acclaimed introduction of the iPhone 6, Apple Watch and Apple Pay a month ago, Tim Cook is ready to take a victory lap. But the energy surrounding this week's expected roll out of a new slate of iPads and new MacBook and iMac models is significantly lower than that of a month ago.

from Morning Bid with David Gaffen:

Bad for the Glass

October 7, 2014

Beware of companies tying their fortunes to one company – something both the debt and equity holders of GTAT Advanced Technologies learned painfully on Monday, when the company filed for bankruptcy. While it’s nice to look ahead at the rest of the world, the mechanics behind some of the selling is so severe that it’s worth delving into just a little bit here.

from Breakingviews:

Apple CEO Tim Cook gets $25 billion warning shot

September 26, 2014

By Rob Cox

The author is a Reuters Breakingviews columnist. The opinions expressed are his own.

from Breakingviews:

Apple cooks up recipe to empty pockets and wallets

September 10, 2014

By Robert Cyran

The author is a Reuters Breakingviews columnist. The opinions expressed are his own. 

from The Great Debate:

iPhone 6, Apple Watch and Tim Cook all impress, but questions remain

By Chris Morris
September 9, 2014

RTR45KU8.jpg

Tim Cook has had his first Steve Jobs moment.

With Tuesday's introduction of the new iPhone 6 line, Apple Pay and Apple Watch, the company’s CEO escaped the public shadow of his revered predecessor. Now the question is: Can he deliver in the same impressive fashion?