Why is Andrew Sullivan selling? And what are his readers buying?
Sullivan, maestro of the popular blog The Dish, pulled off the impossible this week. After announcing that he was breaking free from his bosses at the Daily Beast and would henceforth finance the site with $19.99 annual subscriptions from readers, he collected about $400,000 in two days from nearly 12,000 Dish enthusiasts, some volunteering more than the suggested amount. Published since April 2011 by the Daily Beast, and before that by the Atlantic, and before that by Time, The Dish now returns to its 2000 origins as Sullivan's indie project.