When Amazon India launched its fashion section in October last year, many called it a late entry in a market dominated by Flipkart-owned Myntra and Jabong. Three months down the line, the American online retail giant has registered a 300 percent growth in apparel sales and fashion has become one of its top three segments in India.
from India Insight:
The upcoming budget is expected to give a boost to the government’s “Make in India” campaign, the centrepiece of PM Narendra Modi’s plan to create jobs and rejuvenate the economy. But Rajeev Karwal, founder of technology and consulting firm Milagrow, says the “ecosystem” to transform India into a manufacturing hub does not exist because of an absence of government support and incentives.
New York Fashion Week featured a new runway star – glamorous, trendy and not affiliated with any one designer. Social media arrived as a marketing tool, with the potential to boost the bottom line of design firms that get it right. We look at two players to see who might pull ahead in the race for online dominance.