The author is a Reuters Breakingviews columnist. The opinions expressed are her own.
from India Insight:
Myntra, India's biggest online fashion retailer, made a big decision in May to shut its website and rely only on its app. The question was whether they could make a leap like that without hurting revenue and losing customers. They have made that leap, said Prasad Kompalli, head of Myntra's e-commerce platform.