When Amazon India launched its fashion section in October last year, many called it a late entry in a market dominated by Flipkart-owned Myntra and Jabong. Three months down the line, the American online retail giant has registered a 300 percent growth in apparel sales and fashion has become one of its top three segments in India.
from India Insight:
Reuters spoke to Timmy Sarna, managing director of DLF Brands, which runs the operations of "fast-fashion" clothing store Forever21 in India. Sarna discussed the recent opening of Forever21’s first store in Bangalore, why store shopping beats online shopping for now, and the company’s expansion plans for Hyderabad, Pune and other cities. (An earlier version of this interview contained a reference by Timmy Sarna to "Forever.com," which is not the correct website address. The correct site address is Forever21.com. The India site is here.)
New York Fashion Week featured a new runway star – glamorous, trendy and not affiliated with any one designer. Social media arrived as a marketing tool, with the potential to boost the bottom line of design firms that get it right. We look at two players to see who might pull ahead in the race for online dominance.