The author is a Reuters Breakingviews columnist. The opinions expressed are her own.
from India Insight:
When Amazon India launched its fashion section in October last year, many called it a late entry in a market dominated by Flipkart-owned Myntra and Jabong. Three months down the line, the American online retail giant has registered a 300 percent growth in apparel sales and fashion has become one of its top three segments in India.