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from Global Investing:

It’s all adding up – emerging markets to drive global spending

The world's leading ad agencies are positioning themselves  in Brazil, Russia and China -- countries that are expected to provide almost a third of the growth in global advertising over the next three years. That's according to a report by S&P Capital IQ Equity Research, a unit of publishing giant McGraw Hill.

Most major advertisers already have a foothold in these BRIC economies, where the advertising market is projected to grow by an average 10.7 percent  a year over the next three years -- more than three times the growth rate in  the developed world.  Over the next 15 years,  big emerging markets will add $200 billion to the global ad spend, S&P Capital IQ reckons.

Hopes, unsurprisingly, are pinned on the soccer World Cup in 2014 and the 2016 Olympics, both hosted by Brazil. Russia hosts the 2014 Winter Games in Sochi and Football World cup in 2018 and both these events are expected to boost ad spending. The behemoths of the ad world have prepared for this, says Alex Wisch, an analyst at S&P Capital IQ:

    The global agencies have already developed a solid foundation in the BRICs, so the heavy lifting on the investment ramp is largely behind them.

from The Human Impact:

PHOTO BLOG: Senegalese women battle sexism on football pitch

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Streets, squares, parliament buildings and judicial courts have served as the stage for old and new struggles for women’s rights and gender equality.

But in Senegal, some smaller - yet equally important (and loud) - battles are being fought on sandy pitches across the West African nation where female teams gather to play football.

from Photographers Blog:

Rob Ford’s football frenzy

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Toronto, Canada

By Mark Blinch

Rob Ford is a very interesting man. He is definitely not your typical mayor. At Reuters, city politics is not usually something we cover. If we do, it’s usually because of a big city election or a major mayoral scandal. In Toronto, it looks like we may be on the brink of both.

Ford was legally removed from office on Monday after a judge found him guilty of violating conflict-of-interest laws.

from Photographers Blog:

Gabriel just wants to play

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By Ricardo Moraes

What would people say if I told them that I met a footless boy who plays football? (Of course, since I'm talking about Brazil, football is really soccer.) I don't think even my family or closest friends would believe me. Luckily, I'm a photographer and can show them. The beautiful part of this story is not just that Gabriel plays football without feet, but that he plays incredibly well.

Gabriel Muniz, an 11-year-old boy born with malformed feet, grew up like most Brazilian children with a soccer ball by his side.

from MacroScope:

Losing the gold medal in football – and economics

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Noe Torres and Jean Luis Arce contributed to this post. Blog updated Sept 5 to add Q2 GDP data for Brazil and Mexico.

Three weeks ago, Mexico beat Brazil on Saturday to win its first-ever men's football Olympic gold medal. What does that have to do with economics? Maybe nothing. But as The Economist notes, Mexico’s victory might just prove "just a warm-up for more good results to come" -- on the economic field.

from Photographers Blog:

On the road at Euro 2012

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By Kai Pfaffenbach

As a news photographer working for Reuters in Germany it is quite normal to spend some time in your car. It is not unusual to drive between 3000-5000km per month. So I expected nothing different when coming to Poland for the Euro 2012 covering the soccer matches in Warsaw and Gdansk. During our tournament planning we agreed on traveling in a big van with our team of three photographers and one technician. That seemed a lot easier than spending more time getting all the equipment to an airport than actually flying.

Four times we had to hit the road towards Gdansk and back to Warsaw. About 360km one way shouldn’t last longer than 3 to 4 hours. “It’s about the ride from Frankfurt to Munich to cover some soccer at Allianz Arena. Entering the highway in Frankfurt and three hours later you take the exit in front of the stadium”, I thought to myself. As a matter of fact our trips were different and we experienced quite a few new things on our journey - everything in an absolutely positive way. Even though there’s not much of a highway to begin with, we had a lot to see. In retrospect we divided the trip in three parts.

Part 1: the strawberry and cherry alley – not one or two people were offering self-harvested fruits here, but dozens. They displayed the freshly picked fruits on the hood of their cars, sitting next to it under a sunshade waiting for customers. Of course we took the opportunity, made a good deal and used the strawberries for a refreshing milkshake after coming back. Some refreshment was needed as the drive on the country road is somewhat challenging as well. Some Polish drivers are very “creative” when using the space of only two lanes. It is nothing special if you face three cars driving towards you next to each other. Thank god that didn’t lead directly into the next part of our journey….

from Photographers Blog:

Russia’s hooligans

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By Maxim Shemetov

Photographing a soccer match for the first time, I realized that shooting the fans can be more interesting than covering the game itself.

We all keep up with the destinies of football clubs and the careers of soccer players. There are many parts to soccer life, however, that rarely appear on TV and on the front pages of newspapers. It's the life of people absorbed by the game - those inspiring exciting games, TV translations, as well as the construction of new stadiums.

from Photographers Blog:

Saving the Canon 400mm f2.8

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By Murad Sezer

All photographers make plans to deal with possible clashes. They are ready to protect themselves and their equipment when covering a potential riot (or a May Day demonstration as I did a few days earlier). But you don’t expect to be doing that before a soccer match, or any other sports events.

While covering the May Day protests I don't carry a camera bag or a laptop. I head out with my two camera bodies, spare memory cards, a gas mask and a wireless lan transmitter attached to the camera body to file my pictures - that’s all.. It's more comfortable and easy to cover if any riots break out. But to cover a soccer match is a different story. If it's a cup final or a decisive match like last Saturday's Fenerbahce - Galatasaray Turkish Super League Super Final, we bring along much more equipment. I pack a hardcase with a laptop, 3 camera bodies, four lenses including a 400 mm f2.8 super telephoto, remote control devices to set up a camera behind the goal, network cables, a mini tripod etc. And usually we don't even think about the safety of ourselves or our equipment. Normally during half time or at the end of the game we set our cameras down and rush to file pictures from the field or in the photographers’ working room.

from Photographers Blog:

Super Bowl Redux

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By Lucy Nicholson

Celtics v Lakers, Borg v McEnroe, India v Pakistan, Ali v Frazier, Red Sox v Yankees

There are sports matches and there are match-ups that up the ante because of a bitter rivalry.

from MediaFile:

Who wants a college sports TV network? Who doesn’t?

[youtube]http://www.youtube.com/watch?v=eq-yoorI7lo[/youtube]Sure it was obvious, but I applaud the decision by whoever organized the IMG Intercollegiate Athletics Forum to pipe The Cars "Shake It Up" through the loudspeakers of a bland room in New York's Marriott Marquis as the conference wrapped up.

College sports -- and here I'm the one being obvious -- are going through a serious transition. Conferences are realigning, TV deals are being struck, and feelings are getting hurt.

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