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from Commodity Corner:
Michael Pollan: “What’s in the beef?”
Where does your burger come from? Journalist and food writer Michael Pollan has traced back the source of much of what we eat, and says that the ultimate answer is oil. Pollan, author of The Omnivore's Dilemma, argues that it takes massive amounts of petroleum-derived fertilizers and pesticides to run industrial farms and feed lots, with dire consequences for human health and the Earth's climate.
Check out Pollan's multimedia presentation below, from the Poptech conference in Camden, Maine last month.
[Editor's note: After some Reuters fact-checking, Pollan withdrew his Poptech assertion that "A vegan in a Hummer has a smaller carbon footprint than a meat-eater in a Prius," and his statement has been edited out of the video. The erroneous meme has nevertheless continued to spread on Twitter]
from Adam Pasick:
Crunching the numbers on a vegan in a Hummer
(Updated below with Michael Pollan's response)
You want some petroleum with that Big Mac?
Journalist and food writer Michael Pollan broke down the hidden cost of America's best-known burger on Saturday to an eager audience at the Poptech conference. He traced the Big Mac's origins all the way back to the oil fields, used to make fertilizer that is crucial to the corn grown for cows in massive feeds lots.
“Our meat eating is one of the most important contributors we make to climate change," said Pollan, who is best known for his book "The Omnivore's Dilemma."
"A vegan in a Hummer has a lighter carbon footprint than a beef eater in a Prius.”
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from Adam Pasick:
Reuters at Poptech
Reuters will be covering the PopTech conference, dedicated to "world-changing people, projects and ideas," from Oct 21-25, including interviews with food writer Michael Pollan, Nike sustainability expert Lorrie Vogel, and many more.
Join the conversation by sending a Twitter message with the #poptech hash tag or leave a comment in our live blog.
