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from India Insight:

When did Narendra Modi become a “poster boy?”

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(This commentary reflects the thoughts of the author. It does not reflect anyone else's opinion, and does not necessarily reflect the views of Thomson Reuters Corp.)

I've encountered some interesting descriptions in the press of India's political leaders. My favorite is "supremo," which I've heard comes from British English. "Honcho" and "strongman" are common too. The one that catches my attention, primarily because I disapprove of it, is "poster boy."

Gujarat Chief Minister Narendra Modi was today's poster boy, according to the Times of India print edition (I also see the article here). I've seen many more examples in recent weeks and months. Perhaps that's understandable. Wherever you live, you will read a lot more about Modi in the next year because many people say that he will be the Bharatiya Janata Party's selection for prime minister. As the most likely chief rival to the Gandhi family dynasty and its scion Rahul, Modi has captured the nation's attention in a way that few other politicians have.

Why call him a poster boy? The term comes from the United States, where people used it to describe children with diseases who appeared on posters or other literature meant to get people to donate time or money to efforts to fight the disease. Its meaning evolved to describe people who are emblematic of any number of causes or movements. I suppose that this describes Modi. He is the face of opposition to the Congress Party. He is the most recognizable BJP politician. He articulates economic policies and says things that appeal to enough of India's voting population that it might just put him into power next year.

from India Insight:

Narendra Modi and Rahul Gandhi: The burden of perception

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(Any opinions expressed here are those of the author and not necessarily of Reuters)

Rahul Gandhi and Narendra Modi might find that fighting each other over who will be India's next prime minister is easier than fighting the perceptions of more than a billion of their countrymen about who the candidates really are.

from India Insight:

Happily single in India? Don’t count on it

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(Any opinions expressed here are those of the author and not necessarily of Reuters)

"Are you a student or are you working?" asked a middle-aged woman who squeezed herself into the space between me and another in the women-only coach on a Delhi Metro train.

from India Insight:

Fear, too busy, too ugly: why India’s famous bachelors stay single

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(Any opinions expressed here are those of the author and not necessarily of Reuters)

A man will leave his father and mother and be united to his wife, and they will become one flesh.

from India Insight:

Narendra Modi follows his roadmap to Delhi

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The Narendra Modi charm offensive showed up in full force in India's capital on Wednesday. Modi, the main opposition party's likely prime ministerial candidate gave a speech on progress and development at one of Delhi's premier colleges, the youthful audience greeted the 62-year-old politician with gusto, news outlets called his speech a "roadmap for India," protesters showed up en masse and Twitter went bananas.

If not a direct declaration of grand political ambition, the nearly one-hour speech at the Shri Ram College of Commerce sounded like a pitch for a national role: here was the chief minister of Gujarat talking about development to more than a thousand students in New Delhi, staying away from the usual and divisive political overtones, repeatedly referring to the youth of the country (future voters), and outlining his vision for India.

from India Insight:

Euphoria over Rahul Gandhi’s new role may be short-lived

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(Any opinions expressed here are those of the author, and not necessarily of Reuters)

Rahul Gandhi has his work cut out as the new Congress vice president. His speech at the party’s brainstorming meeting on Sunday impressed fans and critics, but it probably is too soon to celebrate.

from India Insight:

Nine miracles Congress might expect from Rahul Gandhi

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Now that Rahul Gandhi has assumed what many would say was his rightful place, expectations from him would be high. These will be all the more pressing within the Congress party, which will look to its new vice president to help it retain power. Here is a list of those possible expectations: Hook the young ones: Gandhi is widely presented as the youthful face of the 128-year-old Congress party. At 42, he is the youngest leader in the highest ranks. With 70 percent of India’s population below the age of 35, today's young people form an irresistible voting bloc to court. Target Dalits and "backward" classes: Rahul Gandhi’s visits to the homes of Dalits and so-called backward classes, in particular in rural India, have been well recorded. You could say that it's just politics and public relations, but Congress needs to show more support for groups that often gravitate toward smaller regional parties. Duplicate NSUI and Youth Wing experiments: This means tackling what federal minister Jairam Ramesh called “structural problems” within Congress. Gandhi has brought about vital electoral and membership reforms in the Congress's Youth Wing as well as its National Students Union of India, providing a wider gateway for people to enter politics. Many Congress delegates at the party's meeting in Jaipur demanded similar progress. At the moment, members in the top Congress body are nominated, and candidates for election are usually hand picked by the party high command. Image makeover: Congress needs an image makeover in the run-up to the parliamentary elections of 2014. Rahul Gandhi’s relatively clean image and straight-talk against graft could be the party’s hope at a time when corruption scandals threaten to end its 10-year rule at the center. New alliances, preserving old friends: Who knew that lacking political experience would be a job qualification? Gandhi, with this important note on his CV, can forge new alliances and nurture old friendships that are prone to developing cracks. The “Gandhi” name: The name and the party have been intertwined since India's independence. Whether the brand value behind the name is good or bad is sometimes hard to say. Rahul Gandhi has a chance to eliminate the need to ask the question. If he can eliminate or minimize fighting among party members, this will help. Ground realities: Congress has been accused of being out of touch with reality. Gandhi will need to project a friendly face and speak realistic words to help the party's image. Speaking of which... speak up: Though Rahul has been a politician for nine years, public speaking has not been his forte. He has rarely expressed his opinion on various burning topics. This has emboldened the opposition and given the media evidence to say that he is not ready for senior management. It's time to share. Lead India into the new century: A thumping victory in the 2014 elections with Gandhi as vice president and leader of the party's campaign committee for the elections would be nice. Congress workers will hope that he will be the party’s prime ministerial candidate as well, a trump card in the face of regional and hostile forces such as Gujarat Chief Minister Narendra Modi and West Bengal Chief Minister (and former Congress ally) Mamata Banerjee. That said, some dreams may be a little too unrealistic for now.

from India Insight:

Why Rahul Gandhi stepped into the spotlight

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The Congress has for a long time acknowledged Rahul Gandhi as heir apparent and several party members had openly said that he is their leader. Which means his appointment on Saturday as the party’s vice president -- a post just below that of Congress chief and Rahul’s mother Sonia -- was in many ways just a matter of finding him a suitable title.

So why should it matter?

One reason for Gandhi’s long-awaited promotion was to energise the party for a round of state elections in the run-up to the national elections in 2014. The Congress remains a party which derives its charisma from the Nehru-Gandhi dynasty and party workers openly swoon over the family. News of Gandhi’s appointment was greeted with fireworks and proclamations by party leaders of brighter days ahead.

from India Insight:

It’s all in the family: India’s love for dynasties

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Rahul Gandhi is now vice president of the Congress party. Anyone who has been following Indian politics will know that this was inevitable. Despite royal titles having been abolished, Indians can’t seem to give up on the idea of dynastic rule.

Whether it’s politics, business, or even Bollywood, Indians seem to have trust issues with anyone who is not their offspring, preferring to hand over the reins to their sons and daughters, irrespective of whether they might be deserving or not. The desire to make it merely on the basis of family name is reflected in a commonly heard boast at parties or dinner conversation: “Do you know who my father is?”

from India Insight:

Rahul Gandhi takes first step in race to be India’s next PM

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It's the news some Congress leaders have waited for with bated breath. On Saturday, spokesman Janardhan Dwivedi announced the party’s decision to make Rahul Gandhi its vice-president.

Pressure had been mounting on the “young emperor” from within the troubled party to take charge. For years, Gandhi had shown no inclination to do so. But with his formal promotion to the party’s number two position next to mother Sonia, the 42-year-old is ready to claim the throne of the world's largest democracy in the 2014 elections.

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