from India Insight:

Social media the new mantra for Indian gurus

April 28, 2016

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Followers of yoga guru Baba Ramdev in 2014 could be forgiven for mistaking him for a media executive. He was sitting on a stage in a big hall in New Delhi, prepping volunteers for India’s parliamentary election that April. He urged support for Bharatiya Janata Party candidate Narendra Modi, including what he called a “dharma war” that would rally troops on social media.

from Expert Zone:

Making your mind up in India

October 18, 2011

(The views expressed in this column are the author’s own and do not represent those of Reuters)