By Robert Cyran
The author is a Reuters Breakingviews columnist. The opinions expressed are his own.
"Don't be evil" -- the first sentence of Google's "Code of Conduct" -- has served as the technology company's corporate motto since its earliest days. But given Google's role in the arrest late last month of a Houston man on child pornography charges, perhaps we've been misreading it. Perhaps the motto is aimed at its customers, as in, "Don't you be evil or we'll have you busted."
1. What’s the real value of big data?:
The Obama administration’s report last week on the need to consider restricting how Google, Facebook and other Internet powerhouses collect and use big data reminds me of a story I’ve been hoping to see for a while: How much does this collecting and slicing and dicing of big data actually help advertisers and marketers?
Web publishing -- never a diffident business -- has been calling attention to itself all week long. Yahoo chief executive officer Marissa Mayer, whose forte as boss has been the shimmering acquisition (Summly, Tumblr, Xobni, Rockmelt, et al.) and the high-profile media hire (David Pogue, Megan Liberman, Matt Bai), signed Katie Couric as the site's "global anchor," and promised additional Yahoo News signings, enabling Couric to "lead a growing team of correspondents." Business Insider auteur Henry Blodget, whose enthusiasm for himself approaches the onanistic, responded to Michael Wolff's suggestion that the Insider has peaked and that he should sell with a column saying he wasn't ready to bail. Further down the food chain, Politico, which recently dumped its broadcast TV stations, purchased Capital New York, and PandoDaily (backed by Peter Thiel, Marc Andreessen, Tony Hsieh, and others) bought NSFWCORP to, as its Editor-in-Chief Sarah Lacy put it, "double down on investigative reporting."