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Murdoch mad as hell and ready to charge

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Rupert Murdoch is mad as hell and it appears he’s not going to take it anymore. The media mogul and News Corp chief is upset at Google, saying the Internet search giant is ruining the newspaper business.

Not one to sit and around and just gripe about things, Murdoch says he might pull News Corp’s news from Google’s Web search results and list the stories on Microsoft’s Bing. The catch is that Microsoft would pay for the service, giving Murdoch a fresh revenue stream.

The problem is that many news organizations are fed their Web audience via Google search. If viewer rates fall, so too, the theory says, will ad dollars.

If it works, however, you can bet big dollars that other publishers and content providers will follow suit.

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