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Branding Israel

April 26, 2009


For many Israelis the sight of European delegates walking out during a speech by Iran’s president at last week’s U.N. conference on racism was a rare moment of solidarity by countries often critical of Israel’s policies towards the Palestinians.

“Defeated” read a front-page banner headline in one Israeli newspaper next to a picture of Iranian President Mahmoud Ahmadinejad, who had to face the mass walkout by Western diplomats at the forum in Geneva when he called Israel a “racist state” in his speech.

In a bid to improve its image, Israel, which has always worried greatly about its international standing in public opinion, has launched a campaign called “Brand Israel”.  You can read about it and the obstacles that the Jewish state faces by clicking this link  .

Ahmadinejad’s speech was seen in Israel as doubly insulting as it came on the eve of the annual Holocaust Remembrance Day when the country remembered the six million Jews killed by the Nazis in the Holocaust.

(Photo caption: Iran’s President President Mahmoud Ahmadinejad addresses the High Level segment of the Durban Review Conference on racism at the United Nations European headquarters in Geneva April 20, 2009.  REUTERS/Denis Balibouse (SWITZERLAND POLITICS IMAGES OF THE DAY)




What’s doubly insulting is to watch the IDF butcher thousands of unarmed civilians, and then see them pause for 2 minutes as they pay their respects. It’s morally repugnant

Posted by Nu'man El-Bakri | Report as abusive

hmm, so let’s get this straight. a danish newspaper can draw up a cartoon insulting prophet mohammed, and when millions of muslims protest that, the response is that well “it’s freedom of speech” and other newspapers decide to show solidarity by publishing in other newspapers. but when someone condmens israel for murdering palestinains, and it is talked about, the issue is forbidden to be brought up. ok, i think i’m understanding this. i guess, when u r an arab, or african or hispanic, the issue is not a big deal.keep it up western countries, your policies have worked wonderfully so far, as you can see thru out the world things are looking great. great job guys

Posted by hassan | Report as abusive

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