Ben's Feed
#Nielsen-Doritos Super Bowl ad w/ 2 men attacked in gym was most watched ad of all time (est. 116.2 mln viewers) #advertising #SB44 #NFL
@bobbymacReuters Hey, look on the bright side Bobby Mac. At least you know what day NYT is reporting.
Reuters-N. American #sponsorship spending on #motorsports seen rising 2.1 pct in 2010-#IEG: #NASCAR http://link.reuters.com/kyw58h
Reuters-The Tomato, figure-skating queen tops #Forbes list: #sponsorship http://link.reuters.com/vew58h
Shaun White & Kim Yu-na (at $8 mln) top #Forbes list of top-earning Winter #Olympic athletes in 09: http://link.reuters.com/vuv58h
Troubled Tiger still tops Forbes brand list
CHICAGO (Reuters) – Despite Tiger Woods’ problems surrounding his adultery scandal and lost corporate sponsors, the world’s No. 1 golfer remains the top athlete brand as ranked by Forbes.
The business magazine estimated in its second annual “Fab 40″ list that Woods still represents the top sports brand by athlete, with an estimated value of $82 million.
It said Woods’ remaining sponsor deals with Nike Inc, Electronic Arts Inc and Procter & Gamble Co’s Gillette brand will allow him to remain the world’s highest paid athlete this year.
Woods, who is taking an indefinite break from professional golf, has been in hiding since admitting in December that he had cheated on his wife.
Reuters-#IAC tops expectations, speeds up share buybacks: http://bit.ly/cEwAUM
Reuters-#Toyota recalls new Prius in latest safety fix: #recall #auto http://bit.ly/b9mJ4G
Reuters-Race to revive UK’s sole Roman chariot circuit: http://link.reuters.com/cav58h
