Correspondent, Detroit
Ben's Feed
May 18, 2012

GM passes on running TV ads during 2013 Super Bowl

By Ben Klayman

(Reuters) – General Motors Co will not advertise in next year’s Super Bowl because it is too expensive, the top marketing executive for the U.S. automaker said three days after the company said it was dropping paid ads on Facebook Inc.

The 2013 Super Bowl will be broadcast by CBS Corp, which is selling 30-second ads for as much as $4 million.

May 18, 2012
May 18, 2012

GM ad move followed failed Facebook pitch-sources

DETROIT/NEW YORK, May 17 (Reuters) – Facebook may
only have itself to blame for why General Motors rained
on its IPO parade this week.

GM announced the decision to drop Facebook paid ads on
Tuesday in what was the first highly visible crack in Facebook’s
strategy and illustrated doubts about its perceived advantage
over traditional media.

May 15, 2012
May 15, 2012
May 15, 2012

GM to drop Facebook ads due to low consumer impact

DETROIT (Reuters) – General Motors Co said on Tuesday it will stop advertising on Facebook, even as the social networking website prepares to go public.

A source familiar with the automaker’s plans said GM’s marketing executives decided Facebook’s ads had little impact on consumers.

May 15, 2012

A123 says fixes battery problem, shares up 12 percent

By Ben Klayman

(Reuters) – Lithium-ion battery maker A123 Systems Inc (AONE.O: Quote, Profile, Research, Stock Buzz) expects production capacity to be constrained over the next several quarters as it recovers from a battery recall but said it has corrected the cause of the defect and that demand remains strong, sending shares up 12 percent.

A123 also said on Tuesday it had not lost any customers due to the defective batteries.

May 14, 2012
May 14, 2012

Far behind rivals, Ford tries to play catch-up in China

CHONGQING, China (Reuters) – Frank Chuang proudly surveys his immaculate new car plant as partly assembled versions of the Ford (F.N: Quote, Profile, Research, Stock Buzz) Focus travel down the production line.

Glancing at the small cars in the massive manufacturing complex in the city of Chongqing in southwestern China, the 32-year Ford veteran is satisfied with the way production has ramped up since the plant opened in February.

May 9, 2012
    • About Ben

      "Ben Klayman is based in Detroit and in April was named leader of the global automotive team for Reuters. Previously, Ben covered the business of sports as well as consumer and retail for three years and led the manufacturing/housing team for four years. He also covered the telecommunications sector for three years. He joined Reuters in Detroit in 1998 to cover autos. Prior to joining Reuters, he worked at a series of daily newspapers in Ohio and Maryland. Ben graduated from Washington University in St. Louis in 1989 with a bachelor's degree in English literature."
      Hometown:
      Washington, DC
      Joined Reuters:
      1998
    • More from Ben

    • Contact Ben

    • Follow Ben