Correspondent, Detroit
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Mar 6, 2012
Mar 2, 2012
Mar 2, 2012
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Mar 2, 2012
Mar 2, 2012
Mar 2, 2012
Mar 2, 2012

Insight: After Civic bruising, Honda fights for its soul

TOKYO/DETROIT (Reuters) – The future of Honda Motor Co may rest with a pair of contrarian Japanese car engineers working from a drab Tokyo suburb with a hotline to the boardroom. Their mission: just say no.

Honda’s creative directors Toshinobu Minami and Yoshinori Asahi are out to kill any mediocre car designs rumbling down the pipeline. In short, they have been told to stop anything like the 2012 Civic, a cheapened redesign that prompted critics, consumers and rivals to wonder how Honda had so badly lost its way.

Mar 2, 2012

After Civic bruising, Honda fights for its soul

TOKYO/DETROIT, March 2 (Reuters) – The future of Honda
Motor Co may rest with a pair of contrarian Japanese
car engineers working from a drab Tokyo suburb with a hotline to
the boardroom. Their mission: just say no.

Honda’s creative directors Toshinobu Minami and Yoshinori
Asahi are out to kill any mediocre car designs rumbling down the
pipeline. In short, they have been told to stop anything like
the 2012 Civic, a cheapened redesign that prompted critics,
consumers and rivals to wonder how Honda had so badly lost its
way.

Mar 1, 2012

U.S. Feb auto sales rise to highest level in 4 years

DETROIT (Reuters) – U.S. auto sales rose nearly 16 percent in February and the annual sales rate leapt to its best level in four years, helped by a surprising sales gain by General Motors Co (GM.N: Quote, Profile, Research) and strong results from Chrysler Group LLC and Ford Motor Co (F.N: Quote, Profile, Research).

For a second month in a row, sales surpassed even the most optimistic expectations. Analysts ascribed the gains partly to rising consumer confidence and upbeat U.S. economic data.

    • About Ben

      "Ben Klayman is based in Detroit and in April was named leader of the global automotive team for Reuters. Previously, Ben covered the business of sports as well as consumer and retail for three years and led the manufacturing/housing team for four years. He also covered the telecommunications sector for three years. He joined Reuters in Detroit in 1998 to cover autos. Prior to joining Reuters, he worked at a series of daily newspapers in Ohio and Maryland. Ben graduated from Washington University in St. Louis in 1989 with a bachelor's degree in English literature."
      Hometown:
      Washington, DC
      Joined Reuters:
      1998
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