This is a great experiment and could improve the appeal of Reuters news to a whole new , younger audience. Would like to see the Reuters audio branding more embedded throughout the music, perhaps some options on music theme. Ultimately I guess you could apply text sentiment to determine if it needs upbeat or somber music… Good stuff.

I foresee a new generation of exceptionally well informed clubbers. A 6 hour set of business news with subtle technology vibes would work for me!

I love this Idea for news and Media, But I wanna hear something news about fashion & Entertainment too!!!! This is a !Great Consolidation! of two loves—> the news, and music!

It works as long as you’re the sort of person who actually listens to lyrics, they’re just other sounds to me. Maybe there’s a subliminal message coming through though. Maybe the accent needs to be tuned to the audience as well?

[...] Reuters Newsbeats: These outrageously creative sound bytes are the fusion of original music tracks with Reuters news. The Reuters folks have teamed up with Cellular Records in San Francisco to deliver the news in a brand new format. These .mp3 files can be downloaded or listened to online and users are able to comment on their corresponding pages such as this one. [...]