Comments on: Tru story http://blogs.reuters.com/blog/2006/07/25/tru-story/ Just another Blogs.reuters.com weblog Mon, 09 Nov 2009 21:52:02 +0000 http://wordpress.org/?v=2.6.2 By: Daniel Rostenne http://blogs.reuters.com/blog/2006/07/25/tru-story/#comment-41208 Daniel Rostenne Sun, 30 Jul 2006 07:52:40 +0000 http://blogs.reuters.com/2006/07/25/tru-story/#comment-41208 Hi Kenneth, We've had quite a ride this past week. As co-founder of TextTrust (http://www.texttrust.com), I've very much enjoyed the publicity we've received in the media throughout the world and smiled when I saw your posting in my Google Alerts. We sometimes find it difficult to convince organizations that spelling mistakes are embarrassing, and can negatively affect their image. Given what happened this week, I don't think it will be so difficult for us anymore. It's quite clear ... spelling mistakes DO get noticed, and DO cause embarrassment. I think we proved that point quite well. Now, the two questions I leave you with are... was this a PR stunt, or did we really mess up? And... does it really matter in the end? It certainly got the job done either way :-) Regards, Daniel Rostenne, Co-Founder, http://www.texttrust.com P.S. The traffic to our site has gone through the ROOF and we've had more spell check requests in the last five days then we ever thought possible! Hi Kenneth,

We’ve had quite a ride this past week. As co-founder of TextTrust (http://www.texttrust.com), I’ve very much enjoyed the publicity we’ve received in the media throughout the world and smiled when I saw your posting in my Google Alerts.

We sometimes find it difficult to convince organizations that spelling mistakes are embarrassing, and can negatively affect their image. Given what happened this week, I don’t think it will be so difficult for us anymore.

It’s quite clear … spelling mistakes DO get noticed, and DO cause embarrassment. I think we proved that point quite well. Now, the two questions I leave you with are… was this a PR stunt, or did we really mess up? And… does it really matter in the end? It certainly got the job done either way :-)

Regards,

Daniel Rostenne, Co-Founder, http://www.texttrust.com

P.S. The traffic to our site has gone through the ROOF and we’ve had more spell check requests in the last five days then we ever thought possible!

]]> By: Kenneth Li http://blogs.reuters.com/blog/2006/07/25/tru-story/#comment-40826 Kenneth Li Fri, 28 Jul 2006 16:23:06 +0000 http://blogs.reuters.com/2006/07/25/tru-story/#comment-40826 Thanks Lia for pointing that out. We corrected it. This post has just been so painful. Thanks Lia for pointing that out. We corrected it. This post has just been so painful.

]]> By: Lia http://blogs.reuters.com/blog/2006/07/25/tru-story/#comment-40637 Lia Thu, 27 Jul 2006 19:17:33 +0000 http://blogs.reuters.com/2006/07/25/tru-story/#comment-40637 I checked the company's web site and the prices are per year, not per month. I'm sure they'd appreciate the correction, one mistake is enough for the day! I checked the company’s web site and the prices are per year, not per month. I’m sure they’d appreciate the correction, one mistake is enough for the day!

]]> By: » Speling Eror or PR Coup? - rogerd’s notebook http://blogs.reuters.com/blog/2006/07/25/tru-story/#comment-40496 » Speling Eror or PR Coup? - rogerd’s notebook Wed, 26 Jul 2006 12:37:39 +0000 http://blogs.reuters.com/2006/07/25/tru-story/#comment-40496 [...] Reuters Newsblogs tells the “Tru story” of a press release from TextTrust, a web site spell checking company. The release listed the ten most commonly misspelled words on websites (e.g., “independant” instead of the correct “independent”). [...] [...] Reuters Newsblogs tells the “Tru story” of a press release from TextTrust, a web site spell checking company. The release listed the ten most commonly misspelled words on websites (e.g., “independant” instead of the correct “independent”). [...]

]]> By: Anonymous Coward http://blogs.reuters.com/blog/2006/07/25/tru-story/#comment-40347 Anonymous Coward Wed, 26 Jul 2006 02:24:42 +0000 http://blogs.reuters.com/2006/07/25/tru-story/#comment-40347 Oh, that's so cool! If I could believe it were a PR stunt I'd be even more impressed! Oh, that’s so cool! If I could believe it were a PR stunt I’d be even more impressed!

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