Can watching TV make you more well-read, sophisticated and rich — and save the publishing industry?
A study released on Wednesday says that U.S. adults whose households have a digital video recorder (DVR) are more upscale. They are also more likely to be heavy readers of magazines and newspapers, according to the study.
The results come from Mediamark Research Inc., which found that 11.2 percent of adult households in its most recent study have a DVR. The results are based on a survey conducted with about 26,000 U.S. adults in their homes between March 2005 and May 2006.
Nearly 16 percent of adults with DVRs have home values exceeding $500,000, compared with 9 percent of the entire adult population. About 37 percent of adults with DVRs have a college education and about 17 percent have an average household income exceeding $150,000. That compares to the wider adult population, with about 25.2 percent being college graduates and 8 percent with average income above $150,000.
They also are 43 percent more likely to be heavy magazine readers and 40 percent more likely to be heavy newspaper readers.
No word on whether we’re talking about the Economist and the New York Times or Stuff and the Weekly World News.
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2 comments so far
It just goes to show, rich people are smart people. They know the finer things in life and thus benefit from it.
- Posted by Rich JerkMight the correlation have something to do with the fact that many “well-paid” workers have no control over their work - and work-related - schedules, and thus feel the need (and have the money) to capture their escape mechanisms for replay in quick bites whenever they find themselves with a little downtime?
- Posted by Danielle