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CSFB Analyst “Loses” himself
Credit Suisse analyst Michael Masdea took a novel approach to stock research when he recorded — and then sent to select clients — his cover of Eminem’s Oscar-winning song “Lose Yourself” to accompany his research note upgrading the microchip industry.Masdea’s August 16 report was standard Wall Street research fare, peppered with observations such as, “Low-beta, muted cycle dynamics continue to play out and suggest limited fundamental downside” and “On the positive side, technology penetration of global GDP should continue to increase as it is deflationary and drives productivity”.But the semiconductor sector’s fundamentals apparently spurred Masdea’s inner hip-hop muse into action. In a two-minute audio file obtained by Reuters, Masdea waxes lyrical about why it’s the right time to buy chip stocks. Here are a few choice lyrics:
He’s nervous But on the surface He looks calm and ready To buy semisAnd:You better lose yourselfIn the cycle, the momentYou own it, you’d betterNever let it goYou only get one shot, do notMiss your chance to buy
The best part? The disclosure at the end, which we excerpted for you here. Finish drinking or swallowing anything before listening to it.A Credit Suisse representative declined to comment on the audio file, but confirmed it was created and sent by Masdea. Masdea was not immediately reachable for comment.
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AMAT stuff