Susan Whiting, CEO of Nielsen Media, said Disney/ABC Networks could set a standard for how Internet advertising is measured and monetized, a hotly debated subject in the media industry.
The two companies worked together on advertising metrics for ABC prime time TV episodes that are available for free on abc.com but require viewers to click through ads.
Disney was out in front on putting free prime time content on the Web, and Whiting said the abc.com model could serve as a model for calculating Internet ad rates.
Link to full story from Reuters Media Summit
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Nielsen sees model in ad-backed online TV shows…
Susan Whiting, CEO of Nielsen Media, said Disney/ABC Networks could set a standard for how Internet advertising is measured and monetized, a hotly debated subject in the media industry.
- Posted by From The AtticThe two companies worked together on advertising metrics for ABC ….