General Motors trotted out the stars to cast a spotlight on its vehicles in the hopes of sexing up its image. In a company memo that recently came to light in the Detroit News, GM said it needed to appeal better to younger buyers. 

More than 20 Hollywood stars, including singer and actor Nick Lachey, actress and former “American Idol” finalist Jennifer Hudson (pictured left with Cadillac Escalade), and actor and “Dancing With the Stars” performer Mario Lopez strutted the runway next to 17 new GM vehicles and concept cars on Saturday night in downtown Detroit.

“Thank you celebrities for shining on us tonight,” joked comedian and talk show host Jimmy Kimmel, who served as the master of ceremonies. GM used the invitation-only event, dubbed “GM Style,” to show off an orange convertible concept of its Chevy Camaro sports car (pictured below) for the first time.

After telling the crowd to check their raffle tickets for the one-of-a-kind Camaro concept, Kimmel joked, “Oh, we’re no going to give that away?”

British rapper Lady Sovereign gave her approval. ”Nice bloody car, mate!”

(PHOTOS: Reuters)