Signs of the coming apocalpyse are increasing. For those keeping track, we recently had a Mr. Potato Head that needed security guards, and then there was the whole O.J. Simpson If I Did It book and TV show thing.

Now, from Amsterdam, comes news of a new reality show: a dating program for the visibly disfigured. A broadcaster is recruiting candidates for its Love at Second Sight show, due to be launched next month. ”Do you have a visible serious handicap and are you looking for a partner?” says an appeal on the Web site.

Understandably, this Grand Guignol sort of offering is attracting some criticism. The broadcaster’s spin is that the show will be “a platform for people with such problems to share experiences and feelings in a positive way…”

Ah, right. And what was the original title of the show, by the way? Uh, well, it was initially going to be called Monster Love.  The story: The Oddly Enough Blog:
 

Actress Hilary Duff hugs the movie character Shrek during her visit to the Universal Studios Orlando Resort, Florida, in 2005. REUTERS/Sheri Lowen